For years, Musselman’s had been working with Disson Skating as a sponsor of its nationally televised figure skating shows and in 2011, Musselman’s wanted to tie its relationship with the National Breast Cancer Foundation into its title sponsorship of the skating event to increase awareness and spur charitable donations. Musselman’s also wanted to involve its online community through social media. Over the course of three years, Right Source created a multi-pronged campaign that included a sweepstakes, Facebook, Twitter and Pinterest promotion, microsite creation, and accompanying blog.
To learn more about our engagement with Musselman’s, read our case study.
Strategy and Consulting
Social Media Marketing
“Right Source has proven to be exactly the type of marketing partner we were looking for. Not only have they come up with the creative ideas to fuel the program, but they’ve built an organized framework that allows us to improve what we’re doing year after year. There is no question that — because of the program Musselman’s and Right Source have created — we’re getting far more value out of our sponsorships.”
–Bob Fisher, Vice President of Marketing
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