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Success in social media marketing takes time and skill: what qualities should you look for in a social media manager? read more
Why sometimes having "the look," or the right optics, can be worth a lot more than you can prove. A lesson from horseback riding about marketing. read more
Strategic planning isn't a one-time project, it involves constantly testing, evaluating and adjusting the strategy as market situations change. read more
5 mistakes to avoid when you write web copy, and why strong writing can make or break your marketing efforts. read more
What CEOs care about when they enter a conversation with expert marketers, and what marketers can do to excel in conversations with CEOs. read more
How an obsession with Angry Birds can teach you about social media, business, and life. That is, if you can every stop playing. read more