About
Our Story
What is Right Source? We’re a strategic marketing firm that uses content, design, and technology to fuel business growth for our clients. And we’re exceptionally good at it.
An elite team of marketers, together we solve complex business and marketing problems. We know that people — not revenue, profits, or logos — are what set us apart. Because smart business people who are allowed to grow in a nurturing culture will succeed regardless of economic conditions, industry shifts, or changing trends.
“In certain corners of industry, CEOs and VPs of Sales are still whispering about the ineffectiveness of marketers. That’s because they’ve chosen to work with the wrong people — people who are willing to be sheep and follow someone else’s lead. That’s not who we are. Our team is made up of everyday leaders, all of whom want an opportunity to show the business world how marketing looks when it’s done right. On that, we will never compromise.”
— Mike Sweeney, Co-Founder and CEO
What does it mean to work at Right Source?
We’re a tight-knit, passionate team of modern marketers — serious about work, but also about having fun while we’re doing it. A discussion of the use of the Oxford comma is as important to us as one about the merits of marketing automation or what can truly be considered a condiment. We love a good happy hour, Nerf gun battle, and well-executed marketing plan. And we hire only the most exceptional people.
Team
Looking good, having fun. The Right Source team of elite marketers.
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Mike Sweeney
Managing Partner
Chief Executive Officer
As CEO and co-founder of Right Source, Mike develops, implements, and manages the company’s strategic plan. He tries to work New Jersey and Notre Dame into most conversations, and enhances the RSM culture with constant sports analogies.
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Will Davis
Managing Partner
Chief Marketing
Technology OfficerAs a co-founder of Right Source, Will spearheads efforts at the intersection of marketing strategy, consulting, execution, and technology. His expertise in leveraging marketing and technology to meet business objectives is second only to his expertise in smoking meats.
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Yvonne Lyons
Managing Director
VP, Creative ServicesYvonne oversees all things artsy at Right Source so that content and design work strategically but seamlessly together — just like vodka and tonic. She is working to get yoga and bourbon tasting added to the Right Source creative services offerings.
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Steve Navarro
Managing Director
VP, Corporate DevelopmentSteve works with clients to help them get the most out of their marketing efforts. He’s responsible for overall business growth, and he’ll go the distance (especially if it requires a trip on his motorcycle) to make clients successful.
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Alecia Farley
Director of Operations
Responsible for operations, HR, finance, IT, and ordering snacks, Alecia is the glue that keeps Right Source Marketing together. When she’s not busy keeping the company running, you’ll probably find her on a beach, beer in hand and dogs afoot.
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Dov Hoffman
Senior Marketing Manager
Dov manages workflow and oversees digital marketing services, ensuring that all the T’s are crossed and the I’s dotted. His mind for details helps him curate perfect playlists as office DJ and keep every element of every project on track.
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Katie Barrett
Senior Account Director
Katie oversees her clients’ strategic planning and the teams responsible for executing those strategies. A retired competitive baton twirler and adrenaline junkie, she now channels her energy into managing the business relationship between Right Source and clients.
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Katie Wolf
Content Strategist
Katie creates content strategy, then figures out how to bring those ideas to fruition. Fueled mostly by Sour Patch Kids, she spends her days working with writers and delivering compelling content.
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Kristin (KJ) Janeiro
Marketing Technology Specialist
KJ helps clients execute on marketing technology initiatives and addresses any integration, data, or analytics needs. She is a bear enthusiast (but not a fan of beets or Battlestar Galactica), and ensures clients’ marketing technology efforts are anything but a grizzly affair.
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Mandy Hyde
Marketing Services Coordinator
Mandy handles the day-to-day needs of clients by assisting with marketing technology, paid search and SEO, content optimization, and more. She's a fan of bikram yoga, and will bend over backward to keep her clients’ marketing efforts moving forward.
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Melanie Kelleher
Account Director
Melanie builds relationships with clients and works with internal teams at Right Source to make sure marketing strategies are executed effectively. A self-proclaimed “reluctant runner,” Melanie hates to run, but somehow finds herself registered for multiple races each year.
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Shannon Walsh
Senior Director of Marketing Technology
Shannon helps clients implement marketing technology to drive qualified leads, enable sales to sell, and deliver personalized experiences. She’s a Halloween enthusiast, but doesn’t think there is anything scary about data cleansing, reporting, or analytics.