What is Right Source? We’re a strategic marketing firm that uses content, design, and technology to fuel business growth for our clients. And we’re exceptionally good at it.
An elite team of marketers, together we solve complex business and marketing problems. We know that people — not revenue, profits, or logos — are what set us apart. Because smart business people who are allowed to grow in a nurturing culture will succeed regardless of economic conditions, industry shifts, or changing trends.
“In certain corners of industry, CEOs and VPs of Sales are still whispering about the ineffectiveness of marketers. That’s because they’ve chosen to work with the wrong people — people who are willing to be sheep and follow someone else’s lead. That’s not who we are. Our team is made up of everyday leaders, all of whom want an opportunity to show the business world how marketing looks when it’s done right. On that, we will never compromise.”
— Mike Sweeney, Co-Founder and CEO
What does it mean to work at Right Source?
We’re a tight-knit, passionate team of modern marketers — serious about work, but also about having fun while we’re doing it. A discussion of the use of the Oxford comma is as important to us as one about the merits of marketing automation or what can truly be considered a condiment. We love a good happy hour, Nerf gun battle, and well-executed marketing plan. And we hire only the most exceptional people.
As CEO and co-founder of Right Source, Mike develops, implements, and manages the company’s strategic plan. He tries to work New Jersey and Notre Dame into most conversations, and enhances the RSM culture with constant sports analogies.
As a co-founder of Right Source, Will spearheads efforts at the intersection of marketing strategy, consulting, execution, and technology. His expertise in leveraging marketing and technology to meet business objectives is second only to his expertise in smoking meats.
Yvonne oversees all things artsy at Right Source so that content and design work strategically but seamlessly together — just like vodka and tonic. She is working to get yoga and bourbon tasting added to the Right Source creative services offerings.
Steve works with clients to help them get the most out of their marketing efforts. He’s responsible for overall business growth, and he’ll go the distance (especially if it requires a trip on his motorcycle) to make clients successful.
Responsible for operations, HR, finance, IT, and ordering snacks, Alecia is the glue that keeps Right Source Marketing together. When she’s not busy keeping the company running, you’ll probably find her on a beach, beer in hand and dogs afoot.
Dov manages workflow and oversees digital marketing services, ensuring that all the T’s are crossed and the I’s dotted. His mind for details helps him curate perfect playlists as office DJ and keep every element of every project on track.
Hannah handles the day-to-day needs of clients by publishing blog posts, assisting with marketing technology, crafting reports, project managing, and more. She has a weakness for all things puppies, babies, and marketing automation.
John is the creative mind that makes Right Source’s content and interactive deliverables stand out from the rest. In short, he makes things, and he makes them look good. Rumor has it he does Zumba every day.
Katie oversees her clients’ strategic planning and the teams responsible for executing those strategies. A retired competitive baton twirler and adrenaline junkie, she now channels her energy into managing the business relationship between Right Source and clients.
Katie creates content strategy, then figures out how to bring those ideas to fruition. Fueled mostly by Sour Patch Kids, she spends her days working with writers and delivering compelling content.
Lisa manages clients’ digital media strategies. A firm believer that cheese can solve most of the world’s problems (and qualifies as a condiment), she figures out how to market clients most effectively across social media, paid search, and other relevant channels.
Lindsay develops and executes content strategies that align with clients’ business objectives. Without fail, she relies on Starbucks in the morning and Diet Coke in the afternoon to keep her mind sharp for writing, editing, and working with writers all day.
Melanie builds relationships with clients and works with internal teams at Right Source to make sure marketing strategies are executed effectively. A self-proclaimed “reluctant runner,” Melanie hates to run, but somehow finds herself registered for multiple races each year.
Michael helps clients use marketing technology tools more effectively. When he’s not in the office, he’s probably singing or strumming his guitar — but when he’s at work, he’s fully focused on developing technology strategies and researching new platforms.
Shannon helps clients implement marketing technology to drive qualified leads, enable sales to sell, and deliver personalized experiences. She’s a Halloween enthusiast, but doesn’t think there is anything scary about data cleansing, reporting, or analytics.