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Our Story

What is Right Source? We’re a strategic marketing firm that uses content, design, and technology to fuel business growth for our clients. And we’re exceptionally good at it.

An elite team of marketers, together we solve complex business and marketing problems. We know that people — not revenue, profits, or logos — are what set us apart. Because smart business people who are allowed to grow in a nurturing culture will succeed regardless of economic conditions, industry shifts, or changing trends.

Our Team


  • Mike Sweeney

    Mike Sweeney

    Chief Executive

    As CEO and co-founder of Right Source, Mike develops, implements, and manages the company’s strategic plan. He tries to work New Jersey and Notre Dame into most conversations, and enhances the RSM culture with sports analogies.

    • Yvonne Lyons

      Yvonne Lyons

      SVP Strategy and Client Services

      Yvonne oversees content strategy & execution, as well as delivery of all services for our clients. She relishes a discussion about the merits of the Oxford comma, the benefits of yoga, or whether to pair Buffalo wings with blue cheese or ranch.

      • Ali Amoroso

        Ali Amoroso

        Director of Content Marketing

        Ali crafts impactful content strategies that drive brand awareness, lead generation, and business growth — including those for Right Source’s own marketing. She thrives on uncovering meaningful insights while being fueled by the great outdoors.

        • Alecia Farley

          Alecia Farley

          Director of

          Alecia’s been keeping things running smoothly at RSM since 2011. She’s responsible for internal processes, including finance and HR, but will jump in whenever needed. She also loves playing volleyball, preferably on the beach with her husband & dog.

          • Madyson Watts

            Madyson Watts

            Content Marketing Specialist

            Madyson oversees organic social media and content publishing for many of our clients. She enjoys catching a game, getting into the swing of pickleball matches, and is
            happiest when reading a good book on a relaxing beach.

            • Stephanie Coustenis

              Stephanie Coustenis

              Graphic Designer

              Stephanie loves creating graphic design solutions that inspire and connect with an audience. She also enjoys planning and strategy, using technical knowledge and management skills to deliver her strong artistic vision on time and within budget.

              • Sarah Achenbach

                Sarah Achenbach


                Sarah brings 30-years of writing experience to every project. She’s authored award-winning essays, two books and hundreds of print and web articles, and with two boys ten years apart, is an expert on all things Lego, Marvel and chocolate.

                • Kristin Hanson

                  Kristin Hanson


                  Kristin brings 15 years of extensive experience after working as a writer, editor, and communications director for higher education and healthcare. Off the clock, you can find her running, swimming, or watching “Cars” for the 500th time with her toddler.

                  We are always looking for elite marketers
                  to join the Right Source team.

                  See Career Options