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Our Story
What is Right Source? We’re a strategic marketing firm that uses content, design, and technology to fuel business growth for our clients. And we’re exceptionally good at it.
An elite team of marketers, together we solve complex business and marketing problems. We know that people — not revenue, profits, or logos — are what set us apart. Because smart business people who are allowed to grow in a nurturing culture will succeed regardless of economic conditions, industry shifts, or changing trends.
“In certain corners of industry, CEOs and VPs of Sales are still whispering about the ineffectiveness of marketers. That’s because they’ve chosen to work with the wrong people — people who are willing to be sheep and follow someone else’s lead. That’s not who we are. Our team is made up of everyday leaders, all of whom want an opportunity to show the business world how marketing looks when it’s done right. On that, we will never compromise.”
— Mike Sweeney, Co-Founder and CEO
What does it mean to work at Right Source?
We’re a tight-knit, passionate team of modern marketers — serious about work, but also about having fun while we’re doing it. A discussion of the use of the Oxford comma is as important to us as one about the merits of marketing automation or what can truly be considered a condiment. We love a good happy hour, Nerf gun battle, and well-executed marketing plan. And we hire only the most exceptional people.
Our Team
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Mike Sweeney
Chief Executive Officer
As CEO and co-founder of Right Source, Mike develops, implements, and manages the company’s strategic plan. He tries to work New Jersey and Notre Dame into most conversations, and enhances the RSM culture with sports analogies.
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Yvonne Lyons
SVP Strategy & Client Services
Yvonne oversees content strategy & execution, as well as delivery of all services for our clients. She relishes a discussion about the merits of the Oxford comma, the benefits of yoga, or whether to pair Buffalo wings with blue cheese or ranch.
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Bill Carey
VP of Business Development
As VP of Business Development, Bill sets the vision and direction for growth through both direct and indirect channels. In his spare time, you’ll find Bill following NY sports, hanging with the family, or trying to discover the next great wine.
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Jayson Conway
Director, Digital Media and Strategy
Jayson has a passion for diving into his clients’ goals, and developing practical paid media plans that yield profitable results. He also enjoys his ‘beach life’ in beautiful Wilmington, NC, which includes DIY projects, and coaching basketball.
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Alecia Farley
Director of Operations
Alecia’s been keeping things running smoothly at RSM since 2011. She’s responsible for internal processes, including finance and HR, but will jump in whenever needed. She also loves playing volleyball, preferably on the beach with her husband & dog.
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Will Marshall
Senior Content Strategist
Will brings deep experience and creativity, with an ego-free collaborative nature. Great metrics make his heart race. Other passions include the waters of the Chesapeake, culinary experimentations, and adventures near and far with his wife & twin daughters.
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Desiree Buitenbos
Senior Content Strategist
Desiree is passionate about actionable data and driving measurable results for her clients. Her other passion is travel. Desiree has swum with sharks in Australia, embraced her inner-Hemingway in Spain, and taken a rickety train through Eastern Africa.
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Rosie Bartley
Digital Marketing Specialist
Rosie oversees organic social media and publishing activities for RSM and many of our clients. She’ll jump at any opportunity to talk about Notre Dame football and prides herself on being the team’s pop culture encyclopedia.
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Stephanie Coustenis
Graphic Designer
Stephanie loves creating graphic design solutions that inspire and connect with an audience. She also enjoys planning and strategy, using technical knowledge and management skills to deliver her strong artistic vision on time and within budget.
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Sarah Achenbach
Writer
Sarah brings 30-years of writing experience to every project. She’s authored award-winning essays, two books and hundreds of print and web articles, and with two boys ten years apart, is an expert on all things Lego, Marvel and chocolate.
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Kristin Hanson
Writer
Kristin brings 15 years of extensive experience after working as a writer, editor, and communications director for higher education and healthcare. Off the clock, you can find her running, swimming, or watching “Cars” for the 500th time with her toddler.
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Amantha May
Writer
Amantha brings extensive experience writing in healthcare and health tech, informed by her background in applied health sciences. She also has a passion for the performing arts and lives in Texas with her precocious daughter and sweet lady pit bull.
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Katie Wolf
Writer
When she’s not running a marathon or visiting as many different beaches as she can, Katie puts her 10 years of writing, editing, and content strategy experience to work for RSM clients. She specializes in healthcare, technology, construction, and finance.