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Our Story

What is Right Source? We’re a strategic marketing firm that uses content, design, and technology to fuel business growth for our clients. And we’re exceptionally good at it.

An elite team of marketers, together we solve complex business and marketing problems. We know that people — not revenue, profits, or logos — are what set us apart. Because smart business people who are allowed to grow in a nurturing culture will succeed regardless of economic conditions, industry shifts, or changing trends.

Our Team


  • Mike Sweeney

    Mike Sweeney

    Chief Executive Officer

    As CEO and co-founder of Right Source, Mike develops, implements, and manages the company’s strategic plan. He tries to work New Jersey and Notre Dame into most conversations, and enhances the RSM culture with sports analogies.

  • Yvonne Lyons

    Yvonne Lyons

    SVP Strategy and Client Services

    Yvonne oversees content strategy & execution, as well as delivery of all services for our clients. She relishes a discussion about the merits of the Oxford comma, the benefits of yoga, or whether to pair Buffalo wings with blue cheese or ranch.

  • Bill Carey

    Bill Carey

    VP of Business Development

    As VP of Business Development, Bill sets the vision and direction for growth through both direct and indirect channels. In his spare time, you’ll find Bill following NY sports, hanging with the family, or trying to discover the next great wine.

  • Jayson Conway

    Jayson Conway

    Director, Digital Media and Strategy

    Jayson has a passion for diving into his clients’ goals, and developing practical paid media plans that yield profitable results. He also enjoys his ‘beach life’ in beautiful Wilmington, NC, which includes DIY projects, and coaching basketball.

  • Alecia Farley

    Alecia Farley

    Director of Operations

    Alecia’s been keeping things running smoothly at RSM since 2011. She’s responsible for internal processes, including finance and HR, but will jump in whenever needed. She also loves playing volleyball, preferably on the beach with her husband & dog.

  • Will Marshall

    Will Marshall

    Senior Content Strategist

    Will brings deep experience and creativity, with an ego-free collaborative nature. Great metrics make his heart race. Other passions include the waters of the Chesapeake, culinary experimentations, and adventures near and far with his wife & twin daughters.

  • Desiree Buitenbos

    Desiree Buitenbos

    Senior Content Strategist

    Desiree is passionate about actionable data and driving measurable results for her clients. Her other passion is travel. Desiree has swum with sharks in Australia, embraced her inner-Hemingway in Spain, and taken a rickety train through Eastern Africa.

  • Rosie Bartley

    Rosie Bartley

    Digital Marketing Specialist

    Rosie oversees organic social media and publishing activities for RSM and many of our clients. She’ll jump at any opportunity to talk about Notre Dame football and prides herself on being the team’s pop culture encyclopedia.

We are always looking for elite marketers
to join the Right Source team.

See Career Options