Our Story

What is Right Source? We’re a strategic marketing firm that uses content, design, and technology to fuel business growth for our clients. And we’re exceptionally good at it.
An elite team of marketers, together we solve complex business and marketing problems. We know that people — not revenue, profits, or logos — are what set us apart. Because smart business people who are allowed to grow in a nurturing culture will succeed regardless of economic conditions, industry shifts, or changing trends.

“In certain corners of industry, CEOs and VPs of Sales are still whispering about the ineffectiveness of marketers. That’s because they’ve chosen to work with the wrong people — people who are willing to be sheep and follow someone else’s lead. That’s not who we are. Our team is made up of everyday leaders, all of whom want an opportunity to show the business world how marketing looks when it’s done right. On that, we will never compromise.”

— Mike Sweeney, Co-Founder and CEO

What does it mean to work at Right Source?

We’re a tight-knit, passionate team of modern marketers — serious about work, but also about having fun while we’re doing it. A discussion of the use of the Oxford comma is as important to us as one about the merits of marketing automation or what can truly be considered a condiment. We love a good happy hour, Nerf gun battle, and well-executed marketing plan. And we hire only the most exceptional people.


Looking good, having fun. The Right Source team of elite marketers.

  • Mike Sweeney

    Mike Sweeney

    Managing Partner
    Chief Executive Officer

    As CEO and co-founder of Right Source, Mike develops, implements, and manages the company’s strategic plan. He tries to work New Jersey and Notre Dame into most conversations, and enhances the RSM culture with constant sports analogies.

  • Will Davis

    Will Davis

    Managing Partner
    Chief Marketing
    Technology Officer

    As a co-founder of Right Source, Will spearheads efforts at the intersection of marketing strategy, consulting, execution, and technology. His expertise in leveraging marketing and technology to meet business objectives is second only to his expertise in smoking meats.

  • Yvonne Lyons

    Yvonne Lyons

    Managing Director
    VP, Creative Services

    Yvonne oversees all things artsy at Right Source so that content and design work strategically but seamlessly together — just like vodka and tonic. She is working to get yoga and bourbon tasting added to the Right Source creative services offerings.

  • Steve Navarro

    Steve Navarro

    Managing Director
    VP, Corporate Development

    Steve works with clients to help them get the most out of their marketing efforts. He’s responsible for overall business growth, and he’ll go the distance (especially if it requires a trip on his motorcycle) to make clients successful.

  • Alecia Farley

    Alecia Farley

    Director of Operations

    Responsible for operations, HR, finance, IT, and ordering snacks, Alecia is the glue that keeps Right Source Marketing together. When she’s not busy keeping the company running, you’ll probably find her on a beach, beer in hand and dogs afoot.

  • Dov Hoffman

    Dov Hoffman

    Senior Marketing Manager

    Dov manages workflow and oversees digital marketing services, ensuring that all the T’s are crossed and the I’s dotted. His mind for details helps him curate perfect playlists as office DJ and keep every element of every project on track.

  • Katie Barrett

    Katie Barrett

    Senior Account Director

    Katie oversees her clients’ strategic planning and the teams responsible for executing those strategies. A retired competitive baton twirler and adrenaline junkie, she now channels her energy into managing the business relationship between Right Source and clients.

  • Katie Wolf

    Katie Wolf

    Content Strategist

    Katie creates content strategy, then figures out how to bring those ideas to fruition. Fueled mostly by Sour Patch Kids, she spends her days working with writers and delivering compelling content.

We are always looking for elite marketers
to join the Right Source team.

See Career Options