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Our Story

What is Right Source? We’re a strategic marketing firm that uses content, design, and technology to fuel business growth for our clients. And we’re exceptionally good at it.

An elite team of marketers, together we solve complex business and marketing problems. We know that people — not revenue, profits, or logos — are what set us apart. Because smart business people who are allowed to grow in a nurturing culture will succeed regardless of economic conditions, industry shifts, or changing trends.

Our Team


  • Mike Sweeney

    Mike Sweeney

    Chief Executive Officer

    As CEO and co-founder of Right Source, Mike develops, implements, and manages the company’s strategic plan. He tries to work New Jersey and Notre Dame into most conversations, and enhances the RSM culture with sports analogies.

    • Yvonne Lyons

      Yvonne Lyons

      SVP Strategy and Client Services

      Yvonne oversees content strategy & execution, as well as delivery of all services for our clients. She relishes a discussion about the merits of the Oxford comma, the benefits of yoga, or whether to pair Buffalo wings with blue cheese or ranch.

      • Bill Carey

        Bill Carey

        VP of Business Development

        As VP of Business Development, Bill sets the vision and direction for growth through both direct and indirect channels. In his spare time, you’ll find Bill following NY sports, hanging with the family, or trying to discover the next great wine.

        • Alecia Farley

          Alecia Farley

          Director of Operations

          Alecia’s been keeping things running smoothly at RSM since 2011. She’s responsible for internal processes, including finance and HR, but will jump in whenever needed. She also loves playing volleyball, preferably on the beach with her husband & dog.

          • Will Marshall

            Will Marshall

            Senior Content Strategist

            Will brings deep experience and creativity, with an ego-free collaborative nature. Great metrics make his heart race. Other passions include the waters of the Chesapeake, culinary experimentations, and adventures near and far with his wife & twin daughters.

            • Desiree Buitenbos

              Desiree Buitenbos

              Senior Content Strategist

              Desiree is passionate about actionable data and driving measurable results for her clients. Her other passion is travel. Desiree has swum with sharks in Australia, embraced her inner-Hemingway in Spain, and taken a rickety train through Eastern Africa.

              • Rosie Bartley

                Rosie Bartley

                Digital Marketing Specialist

                Rosie oversees organic social media and publishing activities for RSM and many of our clients. She’ll jump at any opportunity to talk about Notre Dame football and prides herself on being the team’s pop culture encyclopedia.

                • Stephanie Coustenis

                  Stephanie Coustenis

                  Graphic Designer

                  Stephanie loves creating graphic design solutions that inspire and connect with an audience. She also enjoys planning and strategy, using technical knowledge and management skills to deliver her strong artistic vision on time and within budget.

                  We are always looking for elite marketers
                  to join the Right Source team.

                  See Career Options