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The Right Source content marketing glossary has the definitions for many commonly used content marketing terms.
A/B testing, also known as split testing, is a method of comparing two versions of a webpage or app to see which one performs better. It can be used to test anything from the wording on a button to th…
Learn more about A/B testingIf you’re running a content marketing or blogging campaign, then you’ll want to know how well it’s performing. Analytics can tell you a lot about your efforts — including which pieces of conte…
Learn more about AnalyticsWhen it comes to marketing, it’s important to know who your target audience is. After all, you can’t market a product or service effectively if you don’t know who you’re selling to! In this bl…
Learn more about AudienceWhat is a blog? A blog, simply put, is a website that contains articles or posts written by one or more people. These articles are usually about a particular topic and are intended to inform or entert…
Learn more about Blog/BloggingWhat is a brand voice? Quite simply, it is the personality of your brand. It is the way your company speaks to its customers — through all of its marketing materials, from website copy to social med…
Learn more about Brand VoiceWhat is a call to action (CTA)? A CTA is an instruction to the reader of a piece of content to do something. This could be anything from clicking on a link to buying a product. CTAs are essential for …
Learn more about Call to ActionIf you’re like most business owners, you’re always looking for ways to improve your website. One of the best ways to do this is by performing a content audit. But what is a content audit? And more…
Learn more about Content AuditDid you know that one of the best ways to create a content marketing strategy is to use curated content? Curating content is the process of finding and sharing relevant and valuable content from other…
Learn more about Content CurationIf you’re not using content marketing, you’re missing out on one of the most effective and efficient ways to reach your target audience. Content marketing is a strategic approach to creating and s…
Learn more about Content MarketingWhat is a content strategy? This question has been asked time and time again by content marketers all over the world. And for good reason — a successful content strategy is essential to the success …
Learn more about Content StrategyIn the world of marketing and business, a conversion rate is defined as the number of website visitors who take a desired action, such as subscribing to a newsletter, making a purchase, or filling out…
Learn more about Conversion RateIt’s no secret that content marketing is one of the most effective ways to reach your target audience and increase brand awareness. What is less well known, however, is what goes into creating succe…
Learn more about Core MessagingWhat is crowdsourced content? Simply put, it’s content that is created by a group of people — usually from within a company or organization. This can take many different forms, such as a blog post…
Learn more about Crowdsourced ContentIt's no secret that marketing is all about the customer. After all, without customers, businesses would obviously cease to exist. So it's important for marketers to understand the customer journey in …
Learn more about Customer JourneyIf you’re a business owner, then you know that marketing is essential to your success. But what many business owners don’t realize is that content distribution is just as important as content crea…
Learn more about DistributionDrip campaigns are an essential piece of any marketing strategy. They are a way to nurture leads and keep them engaged with your brand until they are ready to buy. In this blog post, we will define dr…
Learn more about Drip CampaignWhat are e-books? How can they benefit your business? These are questions that we will be exploring in this blog post. E-books have become a popular way for businesses to share information with their …
Learn more about eBookWhat You Need to Know about Editorial Calendars If you’re a business owner, then you know that content is essential to your success. You also know that creating and publishing high-quality content …
Learn more about Editorial CalendarIf you’ve ever worked in marketing or communications, you know the importance of consistency. A style guide is a foundational document that helps to ensure consistency in all of your marketing and m…
Learn more about Editorial Style GuideEngagement is one of the most important aspects of marketing. It is what turns browsers into buyers and casual viewers into lifelong customers. But what is engagement, exactly? How do you create it? A…
Learn more about EngagementWhat is evergreen content? Evergreen content is a type of content that remains relevant and useful long after it is published. Unlike news stories or blog posts about current events, evergreen content…
Learn more about Evergreen ContentGated content is one of the most important tools in a marketer’s toolkit. In this blog post, we’ll define what gated content is and explain why it’s so valuable for businesses. We’ll also disc…
Learn more about Gated ContentInbound marketing is a term that you may have heard before, but you may not know exactly what it means. In this blog post, we will discuss what inbound marketing is and how it can help your business. …
Learn more about Inbound MarketingIf you are a business owner, then you know that content is king. The more high-quality content you produce, the more likely you are to attract customers and generate revenue. But what if you could tak…
Learn more about InfographicWhat is interactive content? Simply put, it is any type of content that encourages two-way communication between the user and the brand. This could be in the form of a quiz, contest, poll, or survey. …
Learn more about Interactive ContentKeywords are an essential part of any business website. They help you identify what your business is all about, and they help potential customers find your website when they are searching for related …
Learn more about Keywords/keyword researchWhat is a landing page? A landing page is a webpage that appears after a user clicks on an advertisement, an email link, or another online marketing asset. Its purpose is to capture leads and convert …
Learn more about Landing PageWhat is lead generation? Quite simply, it is the process of finding and acquiring new customers. However, it’s not as easy as it sounds. There are a lot of different factors that go into generating …
Learn more about Lead GenerationWhen it comes to search engine optimization, keywords are essential. But not all keywords are created equal. There is a big difference between short keywords and long-tail keywords. In this blog post,…
Learn more about Long-Tail KeywordsIf you’re like most business owners, you’re always looking for new and innovative ways to increase your revenue and grow your business. One of the most effective strategies for doing this is marke…
Learn more about Marketing AutomationThe marketing funnel is one of the most important concepts in marketing. It is a model that helps you visualize the process of turning leads into customers. The funnel has three levels: the top, middl…
Learn more about Marketing FunnelMetrics are a critical part of any marketing strategy. They provide insights into what is and isn’t working, and they allow you to make data-driven decisions about where to allocate your resources. …
Learn more about MetricsWhat is newsjacking? The term has been around for a few years now, but it seems to be gaining more and more traction as a marketing strategy. Newsjacking is the art of injecting your company or brand …
Learn more about NewsjackingIf you’re like most business owners, you’re always looking for ways to reach more customers and increase revenue. You may have heard of the term “omnichannel marketing” and wondered what it is…
Learn more about Omnichannel MarketingIf you’re looking for a marketing strategy that is guaranteed to generate leads and sales, then outbound marketing is the answer. Outbound marketing involves reaching out to potential customers thro…
Learn more about Outbound MarketingIn the world of digital marketing, there are a variety of different types of media. Each one has its own unique purpose and benefits for businesses. In this blog post, we will discuss owned media. Wha…
Learn more about Owned mediaWhat is paid media? Paid media is any form of advertising that you pay for. This could include traditional channels, like television and radio advertising, as well as online channels, like Google Ads …
Learn more about Paid MediaPersonalization is one of the most important aspects of content marketing and website design. It involves tailoring your content and marketing to specific individuals based on their interests, demogra…
Learn more about PersonalizationPersonas are one of the most important aspects of marketing. They allow you to create a customer profile that is based on real data, rather than assumptions. This helps you to target your marketing ef…
Learn more about PersonasIf you’re a business owner, you may be wondering whether a podcast is right for you. Podcasting is a great way to reach out to your audience and connect with them on a more personal level. It can al…
Learn more about Podcast/PodcastingWhat is repurposing content? Repurposing content is the process of taking existing content and presenting it in a new way. This could mean reformatting it for a different medium, such as turning a blo…
Learn more about RepurposingWhen you’re running a business, it’s important to be able to track your progress and understand whether your efforts are paying off. One key metric is your ROI. What is ROI, and how can you calcul…
Learn more about Return on InvestmentSEO is one of the most important aspects of a successful online presence. It can be confusing and overwhelming to try to figure out how to optimize your website for search engines, but this educationa…
Learn more about Search Engine OptimizationA SERP describes the pages produced by search engines in response to specific queries. SERPs are important for businesses because they are one of the primary ways that potential customers find website…
Learn more about Search Engine Results Page (SERP)What is shared media? Shared media is a type of marketing where companies create and share content with their customers and followers on social media. This type of marketing is different from paid or …
Learn more about Shared MediaWhen it comes to marketing, businesses often struggle with creating content that is both engaging and informative. This is where SMEs can help! SMEs are individuals who have a deep understanding of a …
Learn more about Subject Matter ExpertsWhat is thought leadership? A thought leader is a term used to describe someone who has expertise in a particular area and is able to share their knowledge with others. Thought leaders are often consi…
Learn more about Thought LeadershipWhat is user-generated content? Simply put, user-generated content is any type of content that is created by the users of a website or service, as opposed to being created by the company itself. This …
Learn more about User-Generated ContentWhat is a value proposition? A value proposition is a statement that explains the benefit of using a product or service. It should be clear, concise, and easy to understand. A value proposition is imp…
Learn more about Value PropositionIndustry verticals, or market segments, are specific industries or markets that a company may target in its marketing efforts. There are many benefits to marketing to verticals, including increased ef…
Learn more about Verticals