eBooks
Insource, Outsource, or Hybrid: How To Build the Most Effective Marketing Team
Standing out requires new skills, tools, and a whole new team of marketers. Learn how to boost your ROI with outsourced marketing, an in-house team or both.
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How to Create Remarkable Content
Good isn’t enough these days. If your company’s content isn’t remarkable, it’s not getting noticed. But creating remarkable content requires more than just writing well. Learn what you need to set your content apart in our interactive eBook.
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How to Grow Your Business with Content Marketing
Covers content strategy and planning, optimization, creation, distribution, reporting and analysis – a comprehensive guide to using content marketing to grow your business.
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Build Your Content Marketing Plan:
A 10-Step Guide
Make content marketing effective for your company. Document your content marketing plan with our 10-step guide, including tips for goal setting, budgeting, research, tactics, and more.
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Make the Marketing Automation Decision:
A 5-Question Guide
How do you decide if it’s time for your company to take the marketing automation plunge? There’s a lot to consider, and buy-in from your leadership is critical. Download our guide for the 5 questions to answer before you dive in.
read moreChecklists
Marketing Automation Inspection Checklist
Are you getting a return on your marketing automation investment? Find out with this quick inspection checklist.
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6 Tips to Bring Out Your Design Team’s Best Work
Want to encourage your design team to produce their most creative, innovative work? Use these tips to foster a great working relationship.
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8 Essential Design Tools for Non-Designers
You may not be a designer, but if you’re in marketing, you’ll probably have to pitch in with small design projects every now and then. These eight design tools can equip you to handle any small tasks that come your way.
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6 Steps for Effective Content Curation
Do you share curated content as part of your marketing mix? You should. Here are six steps you should follow to make sure it’s done right.
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5 Do’s and Don’ts for Repurposing Your Content
Repurposing your content is a great way to increase reach, drive traffic, and offer value to your audience. Just make sure you follow these do’s and don’ts.
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5 Marketing Technology Must-Haves
Today’s marketers need technology. But what, exactly, do you need and what is just fluff? Download our checklist for the 5 marketing technology must-haves that belong in your arsenal.
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10 Tips for Creating Remarkable Blog Posts
Two million blog posts are written every day – mediocrity doesn’t work. Download this checklist to make each and every blog post remarkable.
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10 Ways to Generate New Content Ideas
Staring at an empty editorial calendar? Download this checklist for 10 ideas to get your content flowing again.
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Top 10 Grammar Rules You’re Probably Breaking
Worried your content is not as clear as it could be? Download our checklist, “Top 10 Grammar Rules You’re Probably Breaking” and fix your writing mistakes fast.
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15 Steps to Creating a Killer Case Study
Are your case studies getting lost in a sea of mediocre content? Download our checklist, “15 Steps to Creating a Killer Case Study,” and take yours from average to exceptional.
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8 Secrets of a Successful White Paper
White papers are trickier than other content marketing tools, but powerful when done well. Download our checklist, “8 Secrets of a Successful White Paper,” to make sure yours is on the right track.
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8 Tips to Proofread Typos Out of Your Content
Do you proofread your written content before you publish it? You should if you want to produce top-quality content that gets shared. Download our checklist, “8 Tips to Proofread Typos Out of Your Content.”
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Content Distribution in Eight Easy Steps
Are you creating remarkable content that doesn’t go anywhere? Don’t overlook distribution in your content marketing plan. Download our checklist, “Content Distribution in Eight Easy Steps.”
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Use Research to Take Content from Flimsy to Fabulous
Want to add more substance to your content? You may need to fine-tune your research phase. Download our checklist, “Use Research to Take Content from Flimsy to Fabulous.”
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How to Build an Effective Content Marketing Plan
Do you have a solid content marketing plan in place? Use our checklist of 8 steps to get started on the road to success.
Read More 17 Mistakes That Can Doom Your Blog Posts
Want to take your blog posts from good to great? Download this checklist to wipe out 17 common mistakes that can doom your posts.
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The 7-Step Editing Checklist
Understand what a good content editor looks for. Download “The 7-Step Editing Checklist” to create remarkable, polished content every time.
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The 7 Flavors of Content Marketing
Your content marketing “flavor” can determine your success. Use our list to determine your flavor and see what it means for the effectiveness of your content marketing efforts.
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Your Definitive Guide to Calling Copy “Finished”
Like any creative process, it’s hard to know when your copywriting is finished. Here are some tips to help identify the finish line.
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From Zero to Content Marketing Plan in 6 Weeks: Week-By-Week Guide
If you haven’t started to create your content marketing plan, don’t fret. Our checklist takes you from zero to a content marketing plan in 6 weeks.
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Laying the Groundwork: How to Build an Editorial Calendar
Even if you’ve built a solid content marketing plan, your efforts can still fail without a robust editorial calendar. Our checklist helps you build one.
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8 Things To Do After You Publish Your Next Blog Post
Take this checklist and pin it to your wall: the eight things you must do after publishing a blog post in order to ensure it has the most possible impact.
Read MoreTrenches Blog
Yvonne Lyons | March 7, 20196 Easy Marketing Automation Wins You Can Implement Now
Not getting the results you hoped for from your MarTech? Our experts share their favorite marketing automation wins that you can implement right now. read more
Yvonne Lyons | February 14, 20194 Ways Outsourced Marketing Could be the Solution to Your Problems
Marketing is more complex than ever. Here’s four reasons why outsourcing your marketing could be the answer for conquering today’s marketing challenges. read more
Shannon Walsh | February 7, 20195 Ways an Outsourced MarTech Expert Can Maximize Your Tech ROI
Supporting your team and marketing technology doesn’t always require a full-time employee. Here are 5 ways a MarTech expert can complement your efforts. read more
Case Studies
Case Study: BookKeeping Express
Right Source helped BookKeeping Express develop and execute an integrated marketing strategy and optimize their marketing technology to increase lead generation and shorten their sales cycle. Learn how.
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Case Study: BuildSteel
Learn how Right Source helped BuildSteel develop a marketing strategy from the ground up – leveraging data, content, and marketing technology while evaluating what was working and implementing new ideas.
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Case Study: PSA Insurance and Financial Services
Learn how Right Source created an overall content strategy for one of the Mid-Atlantic’s largest independent multi-disciplined financial services firms.
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Case Study: Musselman’s Apple Sauce
Right Source helped the leading brand of Knouse Foods, a fruit-processing cooperative with 60 years of history, create an omni-channel campaign. Learn how.
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Case Study: Westwicke Partners
Right Source created a strategic marketing plan for Westwicke Partners, the largest investor relations firm in the country focused on health care. Learn more.
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Case Study: NetCraftsmen
Learn how Right Source helped one of the nation’s most sought-after network engineering firms develop a branding strategy to reinforce their company’s expertise and drive new client engagement.
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Case Study: GoCanvas
Right Source helped Canvas, which offers more than 17,000 customizable apps for dozens of vertical markets, increase prospect conversion for eBook downloaders by six times the average by creating a large-scale content marketing effort.
read moreWebinars & Podcasts
Episode 3: Marketing Metrics That Matter (To CEOs)
Get a B2B leadership perspective on marketing metrics that matter and dive into the infamous feud between marketing and sales with BKE CEO Keith Mueller.
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Episode 2: Looking to Level-Up? Get Risky.
In this week’s B2B marketing podcast episode, learn how to shape core messaging and stand out from the pack by focusing on your audience’s feelings.
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Episode 1: It’s Time to Break Up With Arts & Crafts Marketing
ONNAMP host Will Davis and guest Mike Sweeney discuss mediocre marketing and why today’s B2B marketing efforts must contribute to driving revenue.
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Using Content Marketing to Fuel Your Demand Generation Engine
To run effective demand generation programs, you need a plan. Will Davis and Pardot’s Mathew Sweezey outline a plan that includes content for every stage in the sales funnel.
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Magnetizing Your Content: What If You Build It and They Still Don’t Come?
Will Davis and Mike Sweeney cover the anatomy of a winning content marketing strategy.
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Podcast: Are You Engaged in Content-Driven Marketing or Just Content Marketing?
In this podcast, Chief Strategy Officer Mike Sweeney sits down with Mihali Stavlas of “This Week in Marketing” to discuss what content marketing actually entails.
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