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Mike Sweeney | October 20, 2021It’s a Matter of Trust: Healthcare Content Marketing During Coronavirus
Healthcare content marketers are in uncharted territory. How to communicate effectively and sensitively with your audience and still build trust. read more
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BlueprintContent Opportunities Blueprint
Level up your content marketing and generate more quality leads. You don’t need more content. You need the right content. It’s remarkable. Your audience craves it. And your metrics ooze with ROI. The Content Opportunities Blueprint gets you there. It shows you how to make content decisions that maximize your company’s success and put a […] read more
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eBook5 Steps to a Bulletproof Buyer’s Guide for Your Healthtech Company
Your healthcare technology company can (and will, if you’re smart) take advantage of the current industry explosion by expanding your reach into eager markets. But in such a competitive space, you need to find a novel way to stand out. A rock-solid buyer’s guide will do the trick. In this eBook, you’ll learn: What defines […] read more
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Yvonne Lyons | October 12, 2021Repurposing Content: Expert Tips to Get the Most Out of Your Blog Posts
You’ve probably heard of the “Marketing Rule of 7” that says that an audience needs to hear a message seven times before they will convert. It’s a really old rule (some say from the 1930s) that might be based on Jello versus data, but overall we know the essence of it is true. Do you […] read more
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Mike Benedict | September 29, 2021Give Your Metrics-Obsessed Stakeholders These Content Marketing Quick Wins
Find me someone who expects quicker wins from content marketing initiatives than a SaaS executive. I don’t think you will. Because in the SaaS space, everything is functioning at warp speed. Hiring talent. Product development. Growing top of funnel leads. If you’re not driving immediate results, SaaS executives will quickly question your efforts, your initiative, […] read more
