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Insights for Today’s Marketer

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  • Yvonne Lyons | August 2, 2022

    Health Tech Marketing to Millennials: Revise Your Approach

    The healthcare industry is transforming, and so are its decision-makers. By 2025, studies estimate that 44% of the global workforce will be made up of millennials, and 73% of them will be involved in B2B purchase decisions. In many industries including healthcare, they’re already filling senior executive positions, and are influencing major buying decisions. So […] read more

  • Right Source | July 21, 2022

    In the News: Addressing Workforce Struggles

    The COVID-19 pandemic spurred a new era of transformation and uncertainty in the healthcare industry, and it doesn’t seem to be slowing anytime soon. Healthcare organizations continue to face new challenges – ranging from ongoing labor shortages to a recent downturn in digital health funding – as we move into the second half of 2022.  Now, […] read more

  • Case Study


    Learn how Right Source approached content marketing for Chenmed, helping the company improve their brand awareness and meet their ambitious recruiting goals. read more

  • Will Marshall | July 14, 2022

    How Buyer Personas Drive Success in Health Tech Marketing

    In B2B content marketing, especially in health tech, buyer personas really matter. If you don’t know who you’re selling to, what problems you’re solving for them, or where they are in their buyer’s journey, all your hard work creating and distributing marketing content could be wasted. Your prospects are human beings, whose needs, preferences, and […] read more

  • Checklist

    The Health Tech Buyer Persona Worksheet: Dive Deeper to Understand Your Prospects

    How much do you know about the healthcare decision-makers you need to reach, educate, and convince to buy? As the health tech market quickly evolves are you keeping track of their changing perspectives, needs, and expectations? Who are they? What are their pain points? And how are they searching for solutions like yours? Buyer personas […] read more

  • Yvonne Lyons | July 6, 2022

    5 Telehealth Content Marketing Strategies That Work

    Telehealth companies are on the cutting edge of care delivery innovation — but in a complex, evolving market, they’re up against some unique challenges. First, the good: Telehealth use skyrocketed in the early days of the COVID-19 pandemic, as healthcare organizations raced to accommodate patient needs without in-person visits. In April 2020, telehealth utilization was […] read more

  • Content Marketing Success on a Large Scale

    Discover how Right Source planned and executed a large-scale, verticalized content marketing effort for app developer GoCanvas to engage multiple audiences and solidifying the company’s position as a thought leader.
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