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Yvonne Lyons | August 2, 2022
Health Tech Marketing to Millennials: Revise Your Approach
The healthcare industry is transforming, and so are its decision-makers. By 2025, studies estimate that 44% of the global workforce will be made up of millennials, and 73% of them will be involved in B2B purchase decisions. In many industries including healthcare, they’re already filling senior executive positions, and are influencing major buying decisions. So […] read more
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Right Source | July 21, 2022
In the News: Addressing Workforce Struggles
The COVID-19 pandemic spurred a new era of transformation and uncertainty in the healthcare industry, and it doesn’t seem to be slowing anytime soon. Healthcare organizations continue to face new challenges – ranging from ongoing labor shortages to a recent downturn in digital health funding – as we move into the second half of 2022. Now, […] read more
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Will Marshall | July 14, 2022
How Buyer Personas Drive Success in Health Tech Marketing
In B2B content marketing, especially in health tech, buyer personas really matter. If you don’t know who you’re selling to, what problems you’re solving for them, or where they are in their buyer’s journey, all your hard work creating and distributing marketing content could be wasted. Your prospects are human beings, whose needs, preferences, and […] read more
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Checklist
The Health Tech Buyer Persona Worksheet: Dive Deeper to Understand Your Prospects
How much do you know about the healthcare decision-makers you need to reach, educate, and convince to buy? As the health tech market quickly evolves are you keeping track of their changing perspectives, needs, and expectations? Who are they? What are their pain points? And how are they searching for solutions like yours? Buyer personas […] read more
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Yvonne Lyons | July 6, 2022
5 Telehealth Content Marketing Strategies That Work
Telehealth companies are on the cutting edge of care delivery innovation — but in a complex, evolving market, they’re up against some unique challenges. First, the good: Telehealth use skyrocketed in the early days of the COVID-19 pandemic, as healthcare organizations raced to accommodate patient needs without in-person visits. In April 2020, telehealth utilization was […] read more
