eBooks
Insource, Outsource, or Hybrid: How To Build the Most Effective Marketing Team
Standing out requires new skills, tools, and a whole new team of marketers. Learn how to boost your ROI with outsourced marketing, an in-house team or both.
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How to Create Remarkable Content
Good isn’t enough these days. If your company’s content isn’t remarkable, it’s not getting noticed. But creating remarkable content requires more than just writing well. Learn what you need to set your content apart in our interactive eBook.
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How to Grow Your Business with Content Marketing
Covers content strategy and planning, optimization, creation, distribution, reporting and analysis – a comprehensive guide to using content marketing to grow your business.
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Build Your Content Marketing Plan:
A 10-Step Guide
Make content marketing effective for your company. Document your content marketing plan with our 10-step guide, including tips for goal setting, budgeting, research, tactics, and more.
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Make the Marketing Automation Decision:
A 5-Question Guide
How do you decide if it’s time for your company to take the marketing automation plunge? There’s a lot to consider, and buy-in from your leadership is critical. Download our guide for the 5 questions to answer before you dive in.
read moreChecklists
Marketing Automation Inspection Checklist
Are you getting a return on your marketing automation investment? Find out with this quick inspection checklist.
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6 Tips to Bring Out Your Design Team’s Best Work
Want to encourage your design team to produce their most creative, innovative work? Use these tips to foster a great working relationship.
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8 Essential Design Tools for Non-Designers
You may not be a designer, but if you’re in marketing, you’ll probably have to pitch in with small design projects every now and then. These eight design tools can equip you to handle any small tasks that come your way.
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6 Steps for Effective Content Curation
Do you share curated content as part of your marketing mix? You should. Here are six steps you should follow to make sure it’s done right.
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5 Do’s and Don’ts for Repurposing Your Content
Repurposing your content is a great way to increase reach, drive traffic, and offer value to your audience. Just make sure you follow these do’s and don’ts.
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5 Marketing Technology Must-Haves
Today’s marketers need technology. But what, exactly, do you need and what is just fluff? Download our checklist for the 5 marketing technology must-haves that belong in your arsenal.
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10 Tips for Creating Remarkable Blog Posts
Two million blog posts are written every day – mediocrity doesn’t work. Download this checklist to make each and every blog post remarkable.
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10 Ways to Generate New Content Ideas
Staring at an empty editorial calendar? Download this checklist for 10 ideas to get your content flowing again.
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Top 10 Grammar Rules You’re Probably Breaking
Worried your content is not as clear as it could be? Download our checklist, “Top 10 Grammar Rules You’re Probably Breaking” and fix your writing mistakes fast.
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15 Steps to Creating a Killer Case Study
Are your case studies getting lost in a sea of mediocre content? Download our checklist, “15 Steps to Creating a Killer Case Study,” and take yours from average to exceptional.
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8 Secrets of a Successful White Paper
White papers are trickier than other content marketing tools, but powerful when done well. Download our checklist, “8 Secrets of a Successful White Paper,” to make sure yours is on the right track.
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8 Tips to Proofread Typos Out of Your Content
Do you proofread your written content before you publish it? You should if you want to produce top-quality content that gets shared. Download our checklist, “8 Tips to Proofread Typos Out of Your Content.”
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Content Distribution in Eight Easy Steps
Are you creating remarkable content that doesn’t go anywhere? Don’t overlook distribution in your content marketing plan. Download our checklist, “Content Distribution in Eight Easy Steps.”
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Use Research to Take Content from Flimsy to Fabulous
Want to add more substance to your content? You may need to fine-tune your research phase. Download our checklist, “Use Research to Take Content from Flimsy to Fabulous.”
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How to Build an Effective Content Marketing Plan
Do you have a solid content marketing plan in place? Use our checklist of 8 steps to get started on the road to success.
Read More 17 Mistakes That Can Doom Your Blog Posts
Want to take your blog posts from good to great? Download this checklist to wipe out 17 common mistakes that can doom your posts.
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The 7-Step Editing Checklist
Understand what a good content editor looks for. Download “The 7-Step Editing Checklist” to create remarkable, polished content every time.
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The 7 Flavors of Content Marketing
Your content marketing “flavor” can determine your success. Use our list to determine your flavor and see what it means for the effectiveness of your content marketing efforts.
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Your Definitive Guide to Calling Copy “Finished”
Like any creative process, it’s hard to know when your copywriting is finished. Here are some tips to help identify the finish line.
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From Zero to Content Marketing Plan in 6 Weeks: Week-By-Week Guide
If you haven’t started to create your content marketing plan, don’t fret. Our checklist takes you from zero to a content marketing plan in 6 weeks.
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Laying the Groundwork: How to Build an Editorial Calendar
Even if you’ve built a solid content marketing plan, your efforts can still fail without a robust editorial calendar. Our checklist helps you build one.
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8 Things To Do After You Publish Your Next Blog Post
Take this checklist and pin it to your wall: the eight things you must do after publishing a blog post in order to ensure it has the most possible impact.
Read MoreTrenches Blog
Yvonne Lyons | August 14, 2019From Content Shock to Content Power: 7 Checkpoints
Make your content work for you. 7 tips for creating and marketing powerful content. read more
Will Davis | July 23, 2019Let’s Talk Content Shock: A Discussion with CMI’s Cathy McPhillips
CMI’s Cathy McPhillips talked with Right Source podcast host and co-founder Will Davis about content shock, content repurposing, and more. read more
Yvonne Lyons | July 1, 2019Repurposing Content: It’s Like Turning Donuts Into Cake
Repurposing content is the answer to getting more value out of it. See how it’s like donuts and find out why and how to repurpose content effectively. read more
Case Studies
Case Study: BookKeeping Express
Right Source helped BookKeeping Express develop and execute an integrated marketing strategy and optimize their marketing technology to increase lead generation and shorten their sales cycle. Learn how.
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Case Study: BuildSteel
Learn how Right Source helped BuildSteel develop a marketing strategy from the ground up – leveraging data, content, and marketing technology while evaluating what was working and implementing new ideas.
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Case Study: Technology Manufacturer
Right Source helped a technology manufacturer launch a new value product with a strategic awareness campaign targeting engineers and distributors.
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Case Study: Marketo Optimization and Training
Right Source helped a public policy think tank complete a successful Marketo migration, developing a strategy to optimize their instance while providing setup, training, and reporting.
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Case Study: Nonprofit Marketo Migration
Right Source helped a nonprofit organization quickly migrate to Marketo so they could accurately track the journey of their supporters while gaining powerful visibility into their audience. Learn how.
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Case Study: PSA Insurance and Financial Services
Learn how Right Source created an overall content strategy for one of the Mid-Atlantic’s largest independent multi-disciplined financial services firms.
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Case Study: Musselman’s Apple Sauce
Right Source helped the leading brand of Knouse Foods, a fruit-processing cooperative with 60 years of history, create an omni-channel campaign. Learn how.
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Case Study: Westwicke Partners
Right Source created a strategic marketing plan for Westwicke Partners, the largest investor relations firm in the country focused on health care. Learn more.
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Case Study: NetCraftsmen
Learn how Right Source helped one of the nation’s most sought-after network engineering firms develop a branding strategy to reinforce their company’s expertise and drive new client engagement.
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Case Study: GoCanvas
Right Source helped Canvas, which offers more than 17,000 customizable apps for dozens of vertical markets, increase prospect conversion for eBook downloaders by six times the average by creating a large-scale content marketing effort.
read morePodcasts & Videos
Podcast Episode 15: How Strategic is Your Content Strategy?
Lindsay Kelley, VP Digital & Content Marketing at Telit, discusses the importance behind developing a content strategy that’ll actually reach the MQLs you want.
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Podcast Episode 14: Marketing From 30,000 Feet – The CEO’s Perspective
Chris Sachse, CEO and Founder at Think|Stack, discusses marketing from the CEO’s perspective and how his company sought to tell their own unique story.
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Podcast Episode 13: Marketing Metrics – Are You Getting Your Money’s Worth?
Marty Brandwin, VP Marketing at WorldAware, talks about the importance of making data-driven marketing decisions on this episode of ONNAMP.
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Podcast Episode 12: Breaking Free of the Content Shock Phenomenon
Hear from Cathy McPhillips, VP of Marketing at the Content Marketing Institute on how to break free of today’s content shock phenomenon with effective content.
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Podcast Episode 11: The Power of Effective Content in Sales and Marketing
Will Davis sits down with Tribe Prospecting Founder and Chief Revenue Officer Joey Gilkey to discuss the powerful role of effective content in aligning sales and marketing.
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Podcast Episode 10: From Software-by-Mail to SaaS – The Evolution of Tech Marketing
Will Davis sits down with Rendia CEO Smitha Gopal to discuss how today’s marketers can prove ROI through effective storytelling.
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Podcast Episode 9: Learning From the Greats – Including Emotion in B2B Marketing
When attention is currency, how do B2B marketers adapt? Listen in to find out how marketers can build trust and inject emotion into their marketing.
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Podcast Episode 8: Marketing Operations – Realists or Pessimists?
We chat with Ellucian’s Dave Toliver about how B2B marketers must consider all the steps between big ideas and execution in their quest to get to market.
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Podcast Episode 7: Reinvention or Refinement? B2B Rebrand Do’s and Don’ts
When rebranding how do you know if you need a brand change, name change, or just a refresh? Dive into what you should consider for a successful B2B rebrand.
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Podcast Episode 6: The Science of Marketing Ops – Ambiverts and Excellence
Find out what it takes to succeed in the field of marketing ops and how to measure campaign success on this episode of ONNAMP.
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Podcast Episode 5: The Struggle (for Relevance) is REAL
B2B marketing and the way your audience consumes information are constantly changing. So how can you stay relevant while remaining agile and resourceful?
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Videos: B2B Marketing Success Stories
Learn how our clients are increasing leads and shortening their sales cycles by pairing powerful marketing technology tools with innovative content.
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Videos: Are You Maximizing Your Marketing Technology Stack?
How do you know if you’re using your marketing technology tools to their full capabilities? Learn how to maximize your return on your MarTech investment.
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Videos: Should You Outsource Marketing with an Agency?
Should your B2B company outsource marketing with an agency? We discuss who outsourced marketing is right for and how to use an agency to complement your team.
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Podcast Episode 4: B2B Content Marketing – Man vs. Machine
Does your B2B content marketing appeal to algorithms AND people? Learn how to build next-gen content strategies that convert in an evolving marketing world.
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Podcast Episode 3: Marketing Metrics That Matter (To CEOs)
Get a B2B leadership perspective on marketing metrics that matter and dive into the infamous feud between marketing and sales with BKE CEO Keith Mueller.
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Podcast Episode 2: Looking to Level-Up? Get Risky.
In this week’s B2B marketing podcast episode, learn how to shape core messaging and stand out from the pack by focusing on your audience’s feelings.
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Podcast Episode 1: It’s Time to Break Up With Arts & Crafts Marketing
ONNAMP host Will Davis and guest Mike Sweeney discuss mediocre marketing and why today’s B2B marketing efforts must contribute to driving revenue.
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Using Content Marketing to Fuel Your Demand Generation Engine
To run effective demand generation programs, you need a plan. Will Davis and Pardot’s Mathew Sweezey outline a plan that includes content for every stage in the sales funnel.
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Magnetizing Your Content: What If You Build It and They Still Don’t Come?
Will Davis and Mike Sweeney cover the anatomy of a winning content marketing strategy.
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Podcast: Are You Engaged in Content-Driven Marketing or Just Content Marketing?
In this podcast, Chief Strategy Officer Mike Sweeney sits down with Mihali Stavlas of “This Week in Marketing” to discuss what content marketing actually entails.
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