RESOURCES

eBooks

How to Create Remarkable Content

Good isn’t enough these days. If your company’s content isn’t remarkable, it’s not getting noticed. But creating remarkable content requires more than just writing well. Learn what you need to set your content apart in our interactive eBook.

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How to Grow Your Business with Content Marketing

Covers content strategy and planning, optimization, creation, distribution, reporting and analysis – a comprehensive guide to using content marketing to grow your business.

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Build Your Content Marketing Plan:
A 10-Step Guide

Make content marketing effective for your company. Document your content marketing plan with our 10-step guide, including tips for goal setting, budgeting, research, tactics, and more.

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Checklists

8 Essential Design Tools for Non-Designers

You may not be a designer, but if you’re in marketing, you’ll probably have to pitch in with small design projects every now and then. These eight design tools can equip you to handle any small tasks that come your way.

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6 Steps for Effective Content Curation

Do you share curated content as part of your marketing mix? You should. Here are six steps you should follow to make sure it’s done right.

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5 Do’s and Don’ts for Repurposing Your Content

Repurposing your content is a great way to increase reach, drive traffic, and offer value to your audience. Just make sure you follow these do’s and don’ts.

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Trenches Blog

  • Right Source | June 22, 2018

    Why Modern Marketers Are Using Interactive Content

    When you think of interactive content, you’re probably imagining BuzzFeed Quizzes that promise to predict your future after you select the three bowls of cereal that most closely reflect your personality. (Find out here) However, marketers are using interactive content today — from quizzes and to assessments to ROI calculators and interactive video — to […] read more

  • right source marketing, core messaging
    Will Davis | June 14, 2018

    The 5 Key Components of a Core Messaging Document

    We’ve all been there: You are cornered at a conference and someone asks, “So what does your company do again?” Either you stammer trying to come up with the simplest answer, or you’re hoping that whatever you usually say is the same thing your boss is saying in the opposite corner of the same conference […] read more

  • Content Strategy
    Yvonne Lyons | June 7, 2018

    Why You Need a Content Strategy AND a Content Plan

    Content strategy versus content planning. Lots of people believe they’re essentially the same things. We frequently talk to prospective clients who say things like, “Oh, we already have a plan.” I know after a long time in this business that I now have to ask questions about what it is that they really have. Is […] read more

Case Studies

Case Study: PSA Insurance and Financial Services

Learn how Right Source created an overall content strategy for one of the Mid-Atlantic’s largest independent multi-disciplined financial services firms.

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Case Study: Musselman’s Apple Sauce

Right Source helped the leading brand of Knouse Foods, a fruit-processing cooperative with 60 years of history, create an omni-channel campaign. Learn how.

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Case Study: Westwicke Partners

Right Source created a strategic marketing plan for Westwicke Partners, the largest investor relations firm in the country focused on health care. Learn more.

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Webinars & Podcasts

Using Content Marketing to Fuel Your Demand Generation Engine

To run effective demand generation programs, you need a plan. Will Davis and Pardot’s Mathew Sweezey outline a plan that includes content for every stage in the sales funnel.

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Magnetizing Your Content: What If You Build It and They Still Don’t Come?

Will Davis and Mike Sweeney cover the anatomy of a winning content marketing strategy.

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Podcast: Are You Engaged in Content-Driven Marketing or Just Content Marketing?

In this podcast, Chief Strategy Officer Mike Sweeney sits down with Mihali Stavlas of “This Week in Marketing” to discuss what content marketing actually entails.

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