RESOURCES

eBooks

Insource, Outsource, or Hybrid: How To Build the Most Effective Marketing Team

Standing out requires new skills, tools, and a whole new team of marketers. Learn how to boost your ROI with outsourced marketing, an in-house team or both.

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How to Create Remarkable Content

Good isn’t enough these days. If your company’s content isn’t remarkable, it’s not getting noticed. But creating remarkable content requires more than just writing well. Learn what you need to set your content apart in our interactive eBook.

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How to Grow Your Business with Content Marketing

Covers content strategy and planning, optimization, creation, distribution, reporting and analysis – a comprehensive guide to using content marketing to grow your business.

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Checklists

Marketing Automation Inspection Checklist

Are you getting a return on your marketing automation investment? Find out with this quick inspection checklist.

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6 Tips to Bring Out Your Design Team’s Best Work

Want to encourage your design team to produce their most creative, innovative work? Use these tips to foster a great working relationship.

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8 Essential Design Tools for Non-Designers

You may not be a designer, but if you’re in marketing, you’ll probably have to pitch in with small design projects every now and then. These eight design tools can equip you to handle any small tasks that come your way.

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Trenches Blog

Case Studies

Case Study: BookKeeping Express

Right Source helped BookKeeping Express develop and execute an integrated marketing strategy and optimize their marketing technology to increase lead generation and shorten their sales cycle. Learn how.

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Case Study: BuildSteel

Learn how Right Source helped BuildSteel develop a marketing strategy from the ground up – leveraging data, content, and marketing technology while evaluating what was working and implementing new ideas.

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Case Study: Marketo Optimization and Training

Right Source helped a public policy think tank complete a successful Marketo migration, developing a strategy to optimize their instance while providing setup, training, and reporting.

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Podcasts & Videos

Podcast Episode 8: Marketing Operations – Realists or Pessimists?

We chat with Ellucian’s Dave Toliver about how B2B marketers must consider all the steps between big ideas and execution in their quest to get to market.

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Podcast Episode 7: Reinvention or Refinement? B2B Rebrand Do’s and Don’ts

When rebranding how do you know if you need a brand change, name change, or just a refresh? Dive into what you should consider for a successful B2B rebrand.

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Podcast Episode 6: The Science of Marketing Ops – Ambiverts and Excellence

Find out what it takes to succeed in the field of marketing ops and how to measure campaign success on this episode of ONNAMP.

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