Healthcare Digital Marketing

To do healthcare digital marketing right you need careful planning, creative execution, and data-driven decision making. A well-crafted digital marketing strategy for your healthcare company is no longer a nice-to-have, it’s a requirement. At Right Source, we specialize in strategic healthcare marketing for B2B healthcare companies who know that informing and educating the target audience is the best way to get more of the conversations that lead to sales.

Strategy & Planning

Strategy and planning is critical to your B2B healthcare digital marketing success. But in the rush to start publishing and promoting, companies often shortchange this step. Without the proper foundation in place, execution becomes a series of random tactics, and results are likely to come slowly, if at all. We’ve helped more than 200 companies with their digital marketing strategy over the past decade.

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Content Creation

Let the experts handle your healthcare content writing. Your content needs to reflect the highest quality possible to reach the right audience, develop brand awareness, and establish trust. Right Source content creation is guided by a comprehensive strategy, created and optimized by healthcare content specialists, and repurposed into formats — from white papers to videos to infographics — that your audience searches for.

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Content Marketing

A comprehensive healthcare content marketing strategy drives a seamless customer experience by utilizing multiple channels and tactics to establish a “surround the castle” effect. We’ll help you reach your customers and prospects in every possible channel, and with the content formats that they prefer to consume. And we report on what worked and what didn’t, continually adjusting to maximize performance.

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Search Engine Optimization

From keyword research to website audits and content optimization, Right Source understands the critical role SEO plays in your healthcare digital marketing effort. We monitor Google’s ever-changing algorithms and optimize every single piece of content for search engine indexability and optimal ranking results. We also continually track keyword performance and make the necessary adjustments to maximize your efforts.

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