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How much do you know about the healthcare decision-makers you need to reach, educate, and convince to buy? As the health tech market quickly evolves are you keeping track of their changing perspectives, needs, and expectations? Who are they? What are their pain points? And how are they searching for solutions like yours? Buyer personas […] read more
How much do you know about the people who are most likely to buy your product? In other words, are you keeping track of your buyer personas? Who are they? What are their pain points? And how are they searching for solutions like yours? Buyer personas are semi-fictional representations of your ideal customers, based on […] read more
Even if you’ve built a solid content marketing plan, your efforts can still fail without a robust editorial calendar. Our checklist helps you build one. read more
If you haven't started to create your content marketing plan, don't fret. Our checklist takes you from zero to a content marketing plan in 6 weeks. read more
Like any creative process, it’s hard to know when your copywriting is finished. Here are some tips to help identify the finish line. read more
Your content marketing "flavor” can determine your success. Use our list to determine your flavor and see what it means for the effectiveness of your content marketing efforts. read more