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Checklist
The Health Tech Buyer Persona Worksheet: Dive Deeper to Understand Your Prospects
How much do you know about the healthcare decision-makers you need to reach, educate, and convince to buy? As the health tech market quickly evolves are you keeping track of their changing perspectives, needs, and expectations? Who are they? What are their pain points? And how are they searching for solutions like yours? Buyer personas […] read more
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Checklist
The Buyer Persona Worksheet: Dive Deeper to Understand Your Prospects
How much do you know about the people who are most likely to buy your product? In other words, are you keeping track of your buyer personas? Who are they? What are their pain points? And how are they searching for solutions like yours? Buyer personas are semi-fictional representations of your ideal customers, based on […] read more
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Checklist
Laying the Groundwork: How to Build an Editorial Calendar
Even if you’ve built a solid content marketing plan, your efforts can still fail without a robust editorial calendar. Our checklist helps you build one. read more
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Checklist
From Zero to Content Marketing Plan in 6 Weeks: Week-By-Week Guide
If you haven't started to create your content marketing plan, don't fret. Our checklist takes you from zero to a content marketing plan in 6 weeks. read more
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Checklist
Your Definitive Guide to Calling Copy “Finished”
Like any creative process, it’s hard to know when your copywriting is finished. Here are some tips to help identify the finish line. read more
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Checklist
The 7 Flavors of Content Marketing
Your content marketing "flavor” can determine your success. Use our list to determine your flavor and see what it means for the effectiveness of your content marketing efforts. read more