Find the holes in your marketing effort and learn how to fix them.Get Your Digital Marketing Roadmap
Case studies enable your audience to envision the impact of your healthtech solution on their company. Use different, creative formats to drive conversions. read more
No one would argue that physicians need to publish, but they shouldn’t write marketing content. 3 reasons you should use a healthcare writer. read more
Maybe it’s clichéd, but I’m going to say it: Today’s healthcare technology market is akin to a shark-feeding frenzy. Let me explain. In ecological terms, a feeding frenzy occurs when predators are overwhelmed by the amount of prey available. They behave erratically and get fiercely competitive to claim their share. There’s no doubt that healthcare […] read more
Telehealth companies are on the cutting edge of care delivery innovation — but in a complex, evolving market, they’re up against some unique challenges. First, the good: Telehealth use skyrocketed in the early days of the COVID-19 pandemic, as healthcare organizations raced to accommodate patient needs without in-person visits. In April 2020, telehealth utilization was […] read more
To stand out in today’s crowded marketplace, your organization needs a documented healthcare content strategy. According to the Content Marketing Institute, while 73 percent of technology marketers say they have a content strategy, only 40 percent have actually documented it. Of course, creating a solid healthcare content marketing plan can be intimidating because it requires […] read more
As it relates to B2B products and services, the buying process and individual buyer behavior have changed dramatically over the past couple of decades. Handshake deals with your golfing buddy have been replaced by buying committees spanning multiple business functions. Multi-million dollar, buy-it-all-now deals have been replaced by pilot projects and “try before you buy” […] read more