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Mike Sweeney | September 10, 2021Content Marketing Is a Waste of Time Without This 4-Step Assessment
Having worked with nearly 100 B2B organizations in the past decade and having witnessed hundreds of others from the outside, I can’t think of a single successful organization that hasn’t embraced content marketing. Most are producing and distributing content at a decent clip nowadays, even if they had to fight for the budget and staffing […] read more
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Mike Sweeney | August 27, 2021Your Product Marketing Isn’t Cutting It. You Need Content Marketing.
The use of technology continues to revolutionize the healthcare industry at breakneck speed. But as progressive as many healthtech companies are in terms of their product and service offerings, their marketing — centered around an old school, product marketing focus — trails their peers in other technology sectors by years. To be clear, there’s nothing […] read more
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Yvonne Lyons | August 19, 2021Evergreen vs. Trending Topics in HealthTech: What’s the Right Balance?
As a healthtech company, it can be tempting to use trending news about new regulations, new technologies, or healthcare concerns (especially something like a pandemic) as your source of content ideas. Newsjacking – taking advantage of trending news or an event to promote your service or product – grabs readers’ attention and generates a spike […] read more
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Yvonne Lyons | July 15, 2021SEO and Content Got Married — and Had Remarkable Content Kids
We talk a lot about the importance of marrying the art and science of content marketing. We define the art as the quality—writing, design, and production—of content, regardless of its format, and the science as SEO and distribution, and the accompanying data analysis and adaptation. Without a doubt, a real-deal agency knows you need both […] read more
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Bill Carey | June 30, 2021Genuine Content Marketing Is Hard. Here’s How to Make it Work.
If your content marketing isn’t driving results, it’s probably because you’re focusing too much on production. Here’s how to improve your content marketing. read more
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Mike Benedict | June 9, 2021Admit It, You Don’t Fully Understand SEO
Admit it. You don’t fully understand SEO. So bolster your skills from basic understanding to actual execution with these three foundational SEO tactics. read more
