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Yvonne Lyons | September 8, 2023
4 HealthTech Case Studies to Copy Right Now
Case studies enable your audience to envision the impact of your healthtech solution on their company. Use different, creative formats to drive conversions. read more
- Yvonne Lyons | July 10, 2023
Don’t Let Doctors Create Content: 3 Reasons to Hire a Healthcare Writer
No one would argue that physicians need to publish, but they shouldn’t write marketing content. 3 reasons you should use a healthcare writer. read more
- Desiree Buitenbos | June 14, 2023
3 Ways to Improve Your Health Tech Core Messaging
Maybe it’s clichéd, but I’m going to say it: Today’s healthcare technology market is akin to a shark-feeding frenzy. Let me explain. In ecological terms, a feeding frenzy occurs when predators are overwhelmed by the amount of prey available. They behave erratically and get fiercely competitive to claim their share. There’s no doubt that healthcare […] read more
- Yvonne Lyons | May 24, 2023
Content Marketing for Telehealth: 5 Strategies to Boost Engagement and Growth
Telehealth companies are on the cutting edge of care delivery innovation — but in a complex, evolving market, they’re up against some unique challenges. First, the good: Telehealth use skyrocketed in the early days of the COVID-19 pandemic, as healthcare organizations raced to accommodate patient needs without in-person visits. In April 2020, telehealth utilization was […] read more
- Right Source | May 19, 2023
Healthcare Content Marketing Planning: 10 Proven Steps to Success
To stand out in today’s crowded marketplace, your organization needs a documented healthcare content strategy. According to the Content Marketing Institute, while 73 percent of technology marketers say they have a content strategy, only 40 percent have actually documented it. Of course, creating a solid healthcare content marketing plan can be intimidating because it requires […] read more
- Mike Sweeney | March 30, 2023
Why the Era of Buyer Enablement Means Content is Your Best Salesperson
As it relates to B2B products and services, the buying process and individual buyer behavior have changed dramatically over the past couple of decades. Handshake deals with your golfing buddy have been replaced by buying committees spanning multiple business functions. Multi-million dollar, buy-it-all-now deals have been replaced by pilot projects and “try before you buy” […] read more
