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Mike Sweeney | January 19, 2022Paid Media: Content Marketing’s Answer to Faster Learning (and Results)
Here’s a common scenario. You’ve created a reasonably successful company, perhaps somewhere in the $10 – $50 million annual revenue range. You’ve arrived here without much formal marketing. On the advice of your marketing leadership and CEO peers, you decide to dip your toes in the content marketing water. You assume that after 3-6 months […] read more
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Desiree Buitenbos | November 17, 20213 Strategies to Improve Your Healthcare Technology Marketing Messaging
Maybe it’s cliché, but I’m going to say it: Today’s healthcare technology market is akin to a shark-feeding frenzy. Let me explain. In ecological terms, a feeding frenzy occurs when predators are overwhelmed by the amount of prey available. They behave erratically and get fiercely competitive to claim their share. There’s no doubt that healthcare […] read more
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Yvonne Lyons | November 14, 2021From Content Shock to Content Power: 7 Checkpoints
Make your content work for you. 7 tips for creating and marketing powerful content. read more
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Mike Sweeney | October 20, 2021It’s a Matter of Trust: Healthcare Content Marketing During Coronavirus
Healthcare content marketers are in uncharted territory. How to communicate effectively and sensitively with your audience and still build trust. read more
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Yvonne Lyons | October 12, 2021Repurposing Content: Expert Tips to Get the Most Out of Your Blog Posts
You’ve probably heard of the “Marketing Rule of 7” that says that an audience needs to hear a message seven times before they will convert. It’s a really old rule (some say from the 1930s) that might be based on Jello versus data, but overall we know the essence of it is true. Do you […] read more
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Mike Benedict | September 29, 2021Give Your Metrics-Obsessed Stakeholders These Content Marketing Quick Wins
Find me someone who expects quicker wins from content marketing initiatives than a SaaS executive. I don’t think you will. Because in the SaaS space, everything is functioning at warp speed. Hiring talent. Product development. Growing top of funnel leads. If you’re not driving immediate results, SaaS executives will quickly question your efforts, your initiative, […] read more
