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Desiree Buitenbos | November 17, 20213 Strategies to Improve Your Healthcare Technology Marketing Messaging
Maybe it’s cliché, but I’m going to say it: Today’s healthcare technology market is akin to a shark-feeding frenzy. Let me explain. In ecological terms, a feeding frenzy occurs when predators are overwhelmed by the amount of prey available. They behave erratically and get fiercely competitive to claim their share. There’s no doubt that healthcare […] read more
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Mike Sweeney | October 20, 2021It’s a Matter of Trust: Healthcare Content Marketing During Coronavirus
Healthcare content marketers are in uncharted territory. How to communicate effectively and sensitively with your audience and still build trust. read more
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Yvonne Lyons | October 12, 2021Repurposing Content: Expert Tips to Get the Most Out of Your Blog Posts
You’ve probably heard of the “Marketing Rule of 7” that says that an audience needs to hear a message seven times before they will convert. It’s a really old rule (some say from the 1930s) that might be based on Jello versus data, but overall we know the essence of it is true. Do you […] read more
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Mike Benedict | September 29, 2021Give Your Metrics-Obsessed Stakeholders These Content Marketing Quick Wins
Find me someone who expects quicker wins from content marketing initiatives than a SaaS executive. I don’t think you will. Because in the SaaS space, everything is functioning at warp speed. Hiring talent. Product development. Growing top of funnel leads. If you’re not driving immediate results, SaaS executives will quickly question your efforts, your initiative, […] read more
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Mike Sweeney | September 10, 2021Content Marketing Is a Waste of Time Without This 4-Step Assessment
Having worked with nearly 100 B2B organizations in the past decade and having witnessed hundreds of others from the outside, I can’t think of a single successful organization that hasn’t embraced content marketing. Most are producing and distributing content at a decent clip nowadays, even if they had to fight for the budget and staffing […] read more
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Mike Sweeney | August 27, 2021Your Product Marketing Isn’t Cutting It. You Need Content Marketing.
The use of technology continues to revolutionize the healthcare industry at breakneck speed. But as progressive as many healthtech companies are in terms of their product and service offerings, their marketing — centered around an old school, product marketing focus — trails their peers in other technology sectors by years. To be clear, there’s nothing […] read more
