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Insights for Today’s Marketer

Posts by Mike Sweeney

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  • Mike Sweeney | January 19, 2022

    Paid Media: Content Marketing’s Answer to Faster Learning (and Results)

    Here’s a common scenario. You’ve created a reasonably successful company, perhaps somewhere in the $10 – $50 million annual revenue range. You’ve arrived here without much formal marketing. On the advice of your marketing leadership and CEO peers, you decide to dip your toes in the content marketing water. You assume that after 3-6 months […] read more

  • Checklist

    The Buyer Persona Worksheet: Dive Deeper to Understand Your Prospects

    How much do you know about the people who are most likely to buy your product? In other words, are you keeping track of your buyer personas? Who are they? What are their pain points? And how are they searching for solutions like yours? Buyer personas are semi-fictional representations of your ideal customers, based on […] read more

  • Desiree Buitenbos | November 17, 2021

    3 Strategies to Improve Your Healthcare Technology Marketing Messaging

    Maybe it’s cliché, but I’m going to say it: Today’s healthcare technology market is akin to a shark-feeding frenzy. Let me explain. In ecological terms, a feeding frenzy occurs when predators are overwhelmed by the amount of prey available. They behave erratically and get fiercely competitive to claim their share. There’s no doubt that healthcare […] read more

  • Yvonne Lyons | November 14, 2021

    From Content Shock to Content Power: 7 Checkpoints

    Make your content work for you. 7 tips for creating and marketing powerful content. read more

  • Mike Sweeney | October 20, 2021

    It’s a Matter of Trust: Healthcare Content Marketing During Coronavirus

    Healthcare content marketers are in uncharted territory. How to communicate effectively and sensitively with your audience and still build trust. read more

  • Blueprint

    Content Opportunities Blueprint

    Level up your content marketing and generate more quality leads. You don’t need more content. You need the right content. It’s remarkable. Your audience craves it. And your metrics ooze with ROI. The Content Opportunities Blueprint gets you there. It shows you how to make content decisions that maximize your company’s success and put a […] read more

  • Content Marketing Success on a Large Scale

    Discover how Right Source planned and executed a large-scale, verticalized content marketing effort for app developer GoCanvas to engage multiple audiences and solidifying the company’s position as a thought leader.
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