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The B2B buyer journey is a long process involving many stakeholders. It’s nonlinear and complex. Plus, the competition pool is fierce. You need every advantage you can get.
In today’s reality, your content can’t just be OK. If you actually want to drive real results, you need remarkable content that speaks to your buyer personas where they’re at. And that’s where we come in.
At Right Source, we use targeted content, creative design, and data-driven insights to fuel business growth for our B2B tech clients.
With over a decade of experience serving clients in the B2B Tech industry, we know the ins and outs of designing an effective content marketing strategy for B2B tech. One that not only addresses buyer questions and pain points at each stage of the sales funnel, but also bolsters your profile as a coveted thought leader.
"By developing and executing a very targeted and integrated marketing strategy, Right Source was able to drive leads to our sales team and enable them to focus on building relationships. As a result, we not only closed more deals but we also closed deals faster.”
KEITH MUELLER, CEO, BookKeeping Express
We aren’t in the business of filling space on the internet with mediocre BS that anyone can write. Rather, our strategic planning process and buyer-centric approach is the secret sauce that translates into results you can actually see.
Data-driven, expert-crafted content that drives more value for both readers and search engines.
If you create it, they will come. Right? Not without a comprehensive distribution strategy. We handle the following content distribution channels.
Without the right systems for editorial calendar management, content governance, and reporting, even the greatest content in the world will fall short of its potential.
Whether you’re just starting out with content marketing or you’ve been implementing the same content marketing approach for a while, it’s critical to pin down your strategy and plan before moving into execution.
And we’re talking about a real plan, complete with an assessment of the current effort, competitive analysis, goals and objectives, messaging and topic development, content distribution tactics, and more.Get Your Content Marketing Plan
Our expert team is fueled by the belief that exceptional content marketing is part art, part science. Therefore, your content marketing team will include a balance of left brainers and right brainers – those who make the art, and those who make sure the art performs.
Without both, you simply cannot have content marketing success.
With over a decade of experience building and executing content marketing strategies for B2B Tech clients, you’ll have a team of expert strategists, content creators, and digital marketers on your side.
If you have any questions or would simply like to chat about the content marketing landscape, drop us a note.Let's Talk