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Yvonne Lyons | May 24, 2023Content Marketing for Telehealth: 5 Strategies to Boost Engagement and Growth
Telehealth companies are on the cutting edge of care delivery innovation — but in a complex, evolving market, they’re up against some unique challenges. First, the good: Telehealth use skyrocketed in the early days of the COVID-19 pandemic, as healthcare organizations raced to accommodate patient needs without in-person visits. In April 2020, telehealth utilization was […] read more
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Right Source | May 19, 2023Healthcare Content Marketing Planning: 10 Proven Steps to Success
To stand out in today’s crowded marketplace, your organization needs a documented healthcare content strategy. According to the Content Marketing Institute, while 73 percent of technology marketers say they have a content strategy, only 40 percent have actually documented it. Of course, creating a solid healthcare content marketing plan can be intimidating because it requires […] read more
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Case StudyMid-Atlantic Permanente Medical Group
Learn how Right Source helped MAPMG create and distribute health education content that kept its community informed while also showing the expertise and clinical excellence provided by its physicians. read more
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Mike Sweeney | March 30, 2023Why the Era of Buyer Enablement Means Content is Your Best Salesperson
As it relates to B2B products and services, the buying process and individual buyer behavior have changed dramatically over the past couple of decades. Handshake deals with your golfing buddy have been replaced by buying committees spanning multiple business functions. Multi-million dollar, buy-it-all-now deals have been replaced by pilot projects and “try before you buy” […] read more
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Right Source | March 29, 2023Why You Need the Right Content Creators for Healthcare Marketing
Healthcare marketers: For high quality content, you need content strategists immersed in the healthcare industry. Learn the top benefits of this approach. read more
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Right Source | January 30, 2023In the News: Setting the Stage for the New Year
2023 has arrived. Now is the time to set the stage for what promises to be another interesting year amidst the threat of a looming recession. In this month’s news roundup, we’re sharing expert predictions for digital health funding after last year’s bout of economic uncertainty, the top trends that healthcare execs are keeping in […] read more
