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AI is changing how many marketers think about content creation. The landscape of AI tools for content creation has exploded in recent years, changing much about how savvy marketers conceptualize efficiency and effort. While AI isn’t putting marketers out of a job any time soon, content marketers must demonstrate an understanding of essential tools to […] read more
B2B case studies play a critical role in helping your audience envision the impact your service, product, or solution could have on their bottom line. Prospects consistently rate real-world applications with full process overviews as the most helpful content type in a B2B buying process. Effectively utilizing case studies as a part of a B2B […] read more
Case studies enable your audience to envision the impact of your healthtech solution on their company. Use different, creative formats to drive conversions. read more
See how Right Source helped Elite Biomedical Solutions drive growth and brand awareness through a comprehensive content marketing approach. read more
Repurposing content means changing the format of your existing content and revising it to target different audiences or stages of the sales funnel. It’s the best way to get the most out of what you create, and the most efficient way to get your message in front of your audience so it sinks in. But what, […] read more
No one would argue that physicians need to publish, but they shouldn’t write marketing content. 3 reasons you should use a healthcare writer. read more