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A/B testing

Glossary Item

Beginner’s Guide to A/B Testing: What It Is and How to Use It

A/B testing, also known as split testing, is a method of comparing two versions of a webpage or app to see which one performs better. It can be used to test anything from the wording on a button to the color of a call to action. In this beginner’s guide, we’ll explain what A/B testing is, why it matters, when you should use it, and how to use it.

What Is A/B Testing?

A/B testing is a method of comparing two versions of a webpage or app to see which one performs better.

Why Does A/B Testing Matter?

There are a few key reasons why A/B testing matters:

  • It can help you understand how your users interact with your site or app.
  • It can help you identify and fix any usability issues.
  • It can help you improve your conversion rates.
  • It can help you determine the most effective way to market your product or service.

When Should You Use A/B Testing?

You should use A/B testing when you want to test changes to your website or app before making them live. This could involve anything from changing the wording on a button to testing a new design.

How to Use A/B Testing

There are a few steps you need to follow when using A/B testing:

  • Decide what you want to test.
  • Create two versions of the page or app you want to test.
  • Test one version against the other.
  • Analyze the results and decide which version performed better.

You can use any of the following tools to help with your A/B testing:

  • Google Analytics: This is a free tool that lets you track how users interact with your website.
  • Optimizely: This is a paid tool that helps you test and analyze different versions of your website.
  • Unbounce: This is a paid tool that lets you create and test landing pages.

Which Tool Should You Use?

The best tool for you depends on what you want to test and how much experience you have with A/B testing. If you’re just starting out, we recommend using Google Analytics or Optimizely. Both tools are easy to use and provide a lot of flexibility. If you’re looking for more advanced features, then Unbounce may be the better option.

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