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silhouette sharks and fish swimming in ocean

Desiree Buitenbos | April 27, 2022

3 Strategies to Improve Your Health Tech Marketing Messaging

Maybe it’s clichéd, but I’m going to say it: Today’s healthcare technology market is akin to a shark-feeding frenzy. Let me explain. In ecological terms, a feeding frenzy occurs when predators are overwhelmed by the amount of prey available. They behave erratically and get fiercely competitive to claim their share. There’s no doubt that healthcare […] read more