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  • Desiree Buitenbos | November 17, 2021

    3 Strategies to Improve Your Healthcare Technology Marketing Messaging

    Maybe it’s cliché, but I’m going to say it: Today’s healthcare technology market is akin to a shark-feeding frenzy. Let me explain. In ecological terms, a feeding frenzy occurs when predators are overwhelmed by the amount of prey available. They behave erratically and get fiercely competitive to claim their share. There’s no doubt that healthcare […] read more