Insights for Today’s Marketer
Posts by Yvonne Lyons
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Mike Sweeney | July 31, 2020Selecting a Content Marketing Agency? Full-Service Firms Need Not Apply
Content marketing increasingly drives B2B marketing strategy. Learn the pitfalls to avoid and questions to ask to make sure you pick the right partner. read more
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eBookBuild Your Content Marketing Plan: A HealthTech Marketer’s Guide
Effective content marketing starts with a solid content marketing plan. Learn how to get yours off the ground with this 10-step guide. read more
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Yvonne Lyons | July 14, 2020How to Create Engaging Content on Social Media
Creating engaging content for social media means providing value for your audience. Their engagement leads to loyalty and a wider reach for your brand. read more
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Yvonne Lyons | June 18, 2020Now’s the Time to Create Your Telehealth Content Marketing Plan
Drive growth and increase patient satisfaction with a telemedicine content marketing plan. Learn why healthcare marketers should address telehealth now. read more
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Yvonne Lyons | June 2, 20204 HealthTech Case Studies to Copy Right Now
Case studies enable your audience to envision the impact of your healthtech solution on their company. Use different, creative formats to drive conversions. read more
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Mike Sweeney | May 28, 2020Nearly Two-Thirds of B2B Companies Outsource Marketing — Here’s Why
Business goals and marketing trends are driving demand for outsourced marketing. As more marketing resources become available, learn how you should choose. read more
