Marketing Trenches Blog
Posts by Yvonne Lyons
Yvonne Lyons | November 28, 20183 Business Reasons Your Subject Matter Experts Shouldn’t Write Content
Before enlisting your SME’s to write your next marketing piece, read these three important reasons outsourcing content can improve quality (and ROI). read more
Yvonne Lyons | November 8, 20187 Mistakes You’re Making in Onboarding Employees
Finding the right employee is only half the job — then you have to get him up to speed. Make sure you’re not making these 7 employee onboarding mistakes. read more
Yvonne Lyons | July 19, 20184 Types of Quick Interactive Content Wins
Interactive content engages and empowers your buyers. Getting started doesn’t have to be complicated — try these four types of interactive content. read more
Yvonne Lyons | June 7, 2018Why You Need a Content Strategy AND a Content Plan
Content strategy and content planning are often used interchangeably, but they are not the same things. Here's how they differ and what belongs in each. read more
Yvonne Lyons | May 24, 2018Follow These 3 Steps for Content Framework to Save Your Marketing Plan
Building a content marketing plan requires messaging and enough themes and topics to fill a calendar. Discover how to get it all done and aligned with your strategy. read more
Yvonne Lyons | March 1, 20186 Steps to Way More Effective Interactive Content
Interactive content is an invaluable tool for engaging readers, but to make it as effective as possible, make sure to address these six key items. read more
