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Posts by Yvonne Lyons
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Yvonne Lyons | June 2, 20204 HealthTech Case Studies to Copy Right Now
Case studies enable your audience to envision the impact of your healthtech solution on their company. Use different, creative formats to drive conversions. read more
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Mike Sweeney | May 28, 2020Nearly Two-Thirds of B2B Companies Outsource Marketing — Here’s Why
Business goals and marketing trends are driving demand for outsourced marketing. As more marketing resources become available, learn how you should choose. read more
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Yvonne Lyons | May 21, 2020How to Explain the Value of Content Marketing
Most marketers know the importance of content marketing, but proving its value is tricky. Learn how to prove the value of your content marketing strategy. read more
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Mike Sweeney | May 7, 2020The Coronavirus Fallacy: Content Marketing Was Already the Answer
Learn why some B2B content marketing plans have thrived during the days of COVID-19. read more
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Yvonne Lyons | March 26, 20206 Tips for B2B Content Marketing During Coronavirus
B2B content marketers should still be creating valuable content during this crisis. But how do you do that without seeming insensitive? 6 tips here. read more
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Mike Sweeney | March 20, 2020It’s a Matter of Trust: Healthcare Content Marketing During Coronavirus
Healthcare content marketers are in uncharted territory. How to communicate effectively and sensitively with your audience and still build trust. read more
