Marketing Trenches Blog
Posts by Yvonne Lyons
Yvonne Lyons | March 26, 20206 Tips for B2B Content Marketing During Coronavirus
B2B content marketers should still be creating valuable content during this crisis. But how do you do that without seeming insensitive? 6 tips here. read more
Yvonne Lyons | March 2, 20203 Keys to Powerful Healthcare Content
Top healthcare organizations know that recruiting and retaining patients requires marketing that sets you apart from the competition. Follow these 3 steps to create killer healthcare content. read more
Yvonne Lyons | February 24, 20205 Compelling Ways to Tell Patient Stories
Patient stories are a crucial tool for physicians in recruiting new patients. Make your testimonials stand out from the crowd with these ideas and examples. read more
Yvonne Lyons | January 20, 2020Don’t Let Doctors Create Content: 3 Reasons to Hire a Healthcare Writer
No one would argue that physicians need to publish, but they shouldn’t write marketing content. 3 reasons you should use a healthcare writer. read more
Yvonne Lyons | August 14, 2019From Content Shock to Content Power: 7 Checkpoints
Make your content work for you. 7 tips for creating and marketing powerful content. read more
Yvonne Lyons | July 1, 2019Repurposing Content: It’s Like Turning Donuts Into Cake
Repurposing content is the answer to getting more value out of it. See how it’s like donuts and find out why and how to repurpose content effectively. read more
