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Posts by Yvonne Lyons
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Mike Sweeney | January 19, 2022
Paid Media: Content Marketing’s Answer to Faster Learning (and Results)
Here’s a common scenario. You’ve created a reasonably successful company, perhaps somewhere in the $10 – $50 million annual revenue range. You’ve arrived here without much formal marketing. On the advice of your marketing leadership and CEO peers, you decide to dip your toes in the content marketing water. You assume that after 3-6 months […] read more
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Checklist
The Buyer Persona Worksheet: Dive Deeper to Understand Your Prospects
How much do you know about the people who are most likely to buy your product? In other words, are you keeping track of your buyer personas? Who are they? What are their pain points? And how are they searching for solutions like yours? Buyer personas are semi-fictional representations of your ideal customers, based on […] read more
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Desiree Buitenbos | November 17, 2021
3 Strategies to Improve Your Healthcare Technology Marketing Messaging
Maybe it’s cliché, but I’m going to say it: Today’s healthcare technology market is akin to a shark-feeding frenzy. Let me explain. In ecological terms, a feeding frenzy occurs when predators are overwhelmed by the amount of prey available. They behave erratically and get fiercely competitive to claim their share. There’s no doubt that healthcare […] read more
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Yvonne Lyons | November 14, 2021
From Content Shock to Content Power: 7 Checkpoints
Make your content work for you. 7 tips for creating and marketing powerful content. read more
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Mike Sweeney | October 20, 2021
It’s a Matter of Trust: Healthcare Content Marketing During Coronavirus
Healthcare content marketers are in uncharted territory. How to communicate effectively and sensitively with your audience and still build trust. read more
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Blueprint
Content Opportunities Blueprint
Level up your content marketing and generate more quality leads. You don’t need more content. You need the right content. It’s remarkable. Your audience craves it. And your metrics ooze with ROI. The Content Opportunities Blueprint gets you there. It shows you how to make content decisions that maximize your company’s success and put a […] read more
