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Posts by Yvonne Lyons
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Right Source | August 25, 2022
In the News: Weathering Economic Uncertainty
From the recent economic downturn to a heightened battle against increased cybersecurity threats, healthcare organizations have been plagued with various challenges since the beginning of 2022 Simultaneously, the industry is seeing more change now than ever before. The COVID-19 pandemic spurred an era of transformation that doesn’t seem to be slowing anytime soon, and marketing […] read more
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Yvonne Lyons | August 17, 2022
Know Your Audience: Shifting Priorities in Telehealth Content Marketing
After a whirlwind of telehealth uptake and activity during the pandemic, the industry has entered a new era: telehealth 3.0. Characterized by intense competition, a market shift from fragmentation to consolidation, and continued innovation, telehealth 3.0 means changing buyer needs and priorities — and therefore a revised approach from healthcare content marketers. In recent years, […] read more
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eBook
Telehealth Content Marketing Report – How Marketers Should Reset for Telehealth 3.0
The telehealth 3.0 landscape is highly competitive – full of industry challenges, shifting customer pain points, and a constantly evolving slate of new and consolidated companies vying for business. As a marketer, it can be hard to know how to reset strategies to keep up with the market. The new Telehealth Content Marketing Report can […] read more
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Yvonne Lyons | August 2, 2022
Health Tech Marketing to Millennials: Revise Your Approach
The healthcare industry is transforming, and so are its decision-makers. By 2025, studies estimate that 44% of the global workforce will be made up of millennials, and 73% of them will be involved in B2B purchase decisions. In many industries including healthcare, they’re already filling senior executive positions, and are influencing major buying decisions. So […] read more
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Right Source | July 21, 2022
In the News: Addressing Workforce Struggles
The COVID-19 pandemic spurred a new era of transformation and uncertainty in the healthcare industry, and it doesn’t seem to be slowing anytime soon. Healthcare organizations continue to face new challenges – ranging from ongoing labor shortages to a recent downturn in digital health funding – as we move into the second half of 2022. Now, […] read more
