Marketing Trenches Blog
Posts by Yvonne Lyons
-
Yvonne Lyons | July 19, 20184 Types of Quick Interactive Content Wins
Interactive content engages and empowers your buyers. Getting started doesn’t have to be complicated — try these four types of interactive content. read more
-
Yvonne Lyons | June 7, 2018Why You Need a Content Strategy AND a Content Plan
Content strategy and content planning are often used interchangeably, but they are not the same things. Here's how they differ and what belongs in each. read more
-
Yvonne Lyons | May 24, 2018Follow These 3 Steps for Content Framework to Save Your Marketing Plan
Building a content marketing plan requires messaging and enough themes and topics to fill a calendar. Discover how to get it all done and aligned with your strategy. read more
-
Yvonne Lyons | March 1, 20186 Steps to Way More Effective Interactive Content
Interactive content is an invaluable tool for engaging readers, but to make it as effective as possible, make sure to address these six key items. read more
-
Yvonne Lyons | January 25, 2018Why the People You Work With Don’t Read Your Content
Everyone in your company should be reading the content you produce — but that doesn’t always happen. Here’s why, and what you can to do fix it. read more
-
Yvonne Lyons | January 4, 2018How to Become a Better Writer: 10 Tips
Conveying ideas to your audience in an engaging way is critical for marketing success. Not a natural wordsmith? Here’s how to become a better writer. read more
