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Healthcare Marketing Insights
Posts by Yvonne Lyons
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Right Source | December 19, 2022In the News: Trend Lineup for 2023
We’re nearing the final days of 2022! Before you close your computer and start celebrating the countdown to 2023, check out these top trends and recent developments in digital marketing and healthcare. Plus, learn how to find and influence more healthcare technology buyers. Digital Marketing Trends to Watch in 2023 During an Unpredictable Economy Forbes […] read more
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Right Source | November 15, 2022In the News: The ‘Death’ of Telehealth, B2B Buyer Behavior, and more
Is telehealth’s time in the spotlight over? If we think about healthcare and the innovations that are developed to help deliver a better and more effective experience, technology can only be successful if it meets the right expectations for care at the exact moment that care is needed. According to industry voices on Fierce Healthcare, […] read more
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Right Source | October 19, 2022In the News: Looking Ahead at 2023
Q3 was dominated by discussion of uneconomic uncertainty, healthcare cybersecurity concerns, continued labor shortages, and more. Now officially in the last quarter of 2022, we’re beginning to reflect on this year’s happenings in the healthcare industry and look ahead at what the next calendar year may bring. In this month’s news roundup, we’ll cover digital […] read more
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Right Source | October 4, 2022B2B Buyer Stats That Every Healthcare Marketer Needs to Know
The B2B healthcare landscape is constantly evolving. In order to stay ahead of the curve, B2B healthcare marketers need to elevate their marketing efforts while addressing emerging realities that are here to say. These include the continuing rise of the self-serve buyer, the increasing length of the B2B sales cycles, and the ongoing need to […] read more
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Right Source | September 28, 2022In the News: Measured Digital Marketing Amidst a Looming Recession
As we move further away from the beginning of the COVID-19 pandemic, we’re beginning to understand which trends will define the healthcare industry going forward, including the role of seamless telehealth in a post-pandemic world, the impact of remote work, and more. But there are still many challenges at hand, including supply chain struggles, staff […] read more
