Marketing Trenches Blog
Posts by Yvonne Lyons
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Yvonne Lyons | June 7, 2018Why You Need a Content Strategy AND a Content Plan
Content strategy versus content planning. Lots of people believe they’re essentially the same things. We frequently talk to prospective clients who say things like, “Oh, we already have a plan.” I know after a long time in this business that I now have to ask questions about what it is that they really have. Is […] read more
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Yvonne Lyons | May 24, 2018Follow These 3 Steps for Content Framework to Save Your Marketing Plan
Building a content marketing plan requires messaging and enough themes and topics to fill a calendar. How to get it all done and aligned with your strategy. read more
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Yvonne Lyons | March 1, 20186 Steps to Way More Effective Interactive Content
Interactive content is an invaluable tool for engaging readers, but to make it as effective as possible, make sure to address these six key items. read more
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Yvonne Lyons | January 25, 2018Why the People You Work With Don’t Read Your Content
Everyone in your company should be reading the content you produce — but that doesn’t always happen. Here’s why, and what you can to do fix it. read more
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Yvonne Lyons | January 4, 2018How to Become a Better Writer: 10 Tips
Conveying ideas to your audience in an engaging way is critical for marketing success. Not a natural wordsmith? Here’s how to become a better writer. read more
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Yvonne Lyons | September 22, 201710 Business Skills You Didn’t Learn in College, But Should Have
Here are 10 business skills that don’t require marketing experience or a degree, but can certainly jump you several rungs up the corporate ladder. read more
