From the Trenches

Keeping the Newsroom Fresh

Mike Sweeney | September 2, 2008

Some companies call it Current News.  Others call it Company News.  Still others call it Latest News.  That part doesn’t really matter.  What matters is that you keep the content updated, relevant and consistent for your website visitors.

To further clarify, what I am referring to is the section of a corporate website that contains company news, sometimes in the form of press releases, sometimes in the form of articles in which the company was included, sometimes (hopefully) both.  I visited the website of a prospective software client today, and for the umpteenth time I discovered a newsroom filled with press releases and articles from 2006.  While there are a number of problems with this, I’ll try to sum it up briefly.

Every potential visitor to your website can be a prospective client, prospective partner, prospective investor, prospective employee…you get the point.  Most people have short attention spans.  One of the first things they may look at is the Company News section to get a feel for “what this company has going on”.  If the content is outdated  – you’re still listing a major partner announcement from 2005 and the product webinar from 2006 as your headliners –  guess what those visitors think?  This company has nothing going on lately, must not be a company I want to work with/work for/invest in/partner with.

And of course, that may be very far from the truth.  Your company may have all kinds of exciting things going on – new customers, partners, upcoming events, etc.  But from the viewpoint of the random website visitor, you’re not doing much lately, and therefore it may not be worth taking the next step to get in touch.

If you’re going to include a company news section on your site (it’s not necessarily appropriate for everyone), then keep it updated or else scrap it.

Related Posts:

  • Will Davis | February 9, 2011

    Why Designers Need Smart Marketers to Build Websites

    We’ve touched on this topic before, in a great piece Mike wrote last year — All I Need is a Web Designer (which I highly encourage you to read) – but I was reminded of it again in a lunch meeting with a friend last week.  The company recently went through a rebranding process, and […] read more

  • Mike Sweeney | July 22, 2009

    Startup Marketing: 10 Things To Do In Your First 90 Days

    So you got yourself involved with a startup company.  It may have happened by circumstance or by choice.  You’re either a founder or one of the first employees.  You either envision your concept as a potential single to be flipped in 3-4 years, or a grand slam that will allow you to socialize with the […] read more

  • 6 Ways to Get the Best Work Out of Your Design Team
    Yvonne Lyons | March 31, 2017

    6 Ways to Get the Best Work Out of Your Design Team

    Great design teams can take your content from average to remarkable — if you know how to work with them effectively. Foster a great relationship with these tips. read more