Local Search – What’s up Doc?

May 13, 2008 •

We all know that doctors don’t always have the time, knowledge or resources to market their practices.  That being said, there is one cheap, efficient, fast method that doctors can use to drive new patients, and retain current patients – local search listings.

For the sake of this exercise, we’ll use this new search engine called Google.  Hopefully everyone has heard of it.  Let’s assume I am looking for a pediatrician in Morristown, New Jersey – naturally, I go to Google and type in “pediatricians morristown nj”.  Although your results may differ slightly depending on location and your preferences, here is what most will see:

Google Search for Pediatricians Morristown NJ

Now, many people will click on “Local business results for pediatricians near Morristown, NJ” and view the following page:

Local Business Results – Pediatricians Near Morristown NJ

Great.  Now we’re in Google Maps and viewing local listings for pediatricians in Morristown, NJ.  Look at listings A – J.  Did you learn anything from the pediatricians listed here? Of course not.  Why? Because most of these physicians haven’t enhanced their listings with descriptions of their practices, operating hours, services offered, etc.  Why do this?

The few physicians that do enhance their listings will rise to the top of the local search listings.  Complete your information, get a few testimonials, add a picture and before you know it you’ll be the top-ranked pediatrician in Morristown, NJ or wherever you’re located.

And the best part? It literally takes 5-10 minutes – click here and get it done now:

Create/Update Your Google Local Business Listing

And then move on to Yahoo, MSN, Yellow Pages online, etc.

About the Author

As managing partner and chief strategy officer for Right Source, Mike Sweeney is responsible for all content marketing initiatives, including growing the company’s content marketing practice, guiding all client content marketing strategy, and recruiting and growing a team of modern marketers. Mike received a bachelor’s degree in business administration with a major in marketing from the University of Notre Dame. You can find Mike on Twitter and Google+, connect with him on LinkedIn, or read his other posts.

  • Thanks for an illuminating piece. The example of doctors is a perfect one. People in such traditional fields often have not had the time or the inclination to learn about the power of local search in building their business’ profile (let alone learn how to go about doing it!). But today everyone is using the Web to research and make decisions about what stores to shop at and what local services to use–including doctors!

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