Blog

From the Trenches

Local Search – What’s up Doc?

Mike Sweeney | May 13, 2008

We all know that doctors don’t always have the time, knowledge or resources to market their practices.  That being said, there is one cheap, efficient, fast method that doctors can use to drive new patients, and retain current patients – local search listings.

For the sake of this exercise, we’ll use this new search engine called Google.  Hopefully everyone has heard of it.  Let’s assume I am looking for a pediatrician in Morristown, New Jersey – naturally, I go to Google and type in “pediatricians morristown nj”.  Although your results may differ slightly depending on location and your preferences, here is what most will see:

Google Search for Pediatricians Morristown NJ

Now, many people will click on “Local business results for pediatricians near Morristown, NJ” and view the following page:

Local Business Results – Pediatricians Near Morristown NJ

Great.  Now we’re in Google Maps and viewing local listings for pediatricians in Morristown, NJ.  Look at listings A – J.  Did you learn anything from the pediatricians listed here? Of course not.  Why? Because most of these physicians haven’t enhanced their listings with descriptions of their practices, operating hours, services offered, etc.  Why do this?

The few physicians that do enhance their listings will rise to the top of the local search listings.  Complete your information, get a few testimonials, add a picture and before you know it you’ll be the top-ranked pediatrician in Morristown, NJ or wherever you’re located.

And the best part? It literally takes 5-10 minutes – click here and get it done now:

Create/Update Your Google Local Business Listing

And then move on to Yahoo, MSN, Yellow Pages online, etc.

Related Posts:

  • Will Davis | February 25, 2011

    Everyone Has A Plan Until They Get Punched in the Mouth

    Strategy and planning are a critical piece of any business, and far too often don’t get the attention deserved. Particularly in the interactive marketing space, it’s really easy to run headfirst at a tactic as a perceived solution to what is often a larger strategic and planning issue.  I can’t tell you how many times […] read more

  • What Messaging Opportunities Are You Missing?
    Right Source | April 7, 2016

    What Messaging Opportunities Are You Missing?

    Is everything really content? Well, yeah, kinda! It depends a bit on your definition, of course, but if you choose to believe what ad-man and creative director Dave Trott has observed as the new world order of content marketing, every medium via which you communicate with your clients or customers could be a potential opportunity […] read more

  • Trick or Treat! Don’t Let Your Content Marketing Spook Your Audience
    Yvonne Lyons | October 28, 2016

    Trick or Treat! Don’t Let Your Content Marketing Spook Your Audience

    Is your content marketing plan consistently offering up treats — or tricks? What you’re dishing out can have a big impact on your content’s success. read more