From the Trenches

Local Search – What’s up Doc?

Mike Sweeney | May 13, 2008

We all know that doctors don’t always have the time, knowledge or resources to market their practices.  That being said, there is one cheap, efficient, fast method that doctors can use to drive new patients, and retain current patients – local search listings.

For the sake of this exercise, we’ll use this new search engine called Google.  Hopefully everyone has heard of it.  Let’s assume I am looking for a pediatrician in Morristown, New Jersey – naturally, I go to Google and type in “pediatricians morristown nj”.  Although your results may differ slightly depending on location and your preferences, here is what most will see:

Google Search for Pediatricians Morristown NJ

Now, many people will click on “Local business results for pediatricians near Morristown, NJ” and view the following page:

Local Business Results – Pediatricians Near Morristown NJ

Great.  Now we’re in Google Maps and viewing local listings for pediatricians in Morristown, NJ.  Look at listings A – J.  Did you learn anything from the pediatricians listed here? Of course not.  Why? Because most of these physicians haven’t enhanced their listings with descriptions of their practices, operating hours, services offered, etc.  Why do this?

The few physicians that do enhance their listings will rise to the top of the local search listings.  Complete your information, get a few testimonials, add a picture and before you know it you’ll be the top-ranked pediatrician in Morristown, NJ or wherever you’re located.

And the best part? It literally takes 5-10 minutes – click here and get it done now:

Create/Update Your Google Local Business Listing

And then move on to Yahoo, MSN, Yellow Pages online, etc.

Related Posts:

  • Mike Sweeney | December 6, 2012

    Who Should Lead Your Content Marketing Program?

    “Who do I need to manage this content marketing program?” This was the question posed by a prospective client this week, and it’s a question that more organizations should be asking themselves. Job boards are littered with template job descriptions for roles like VP of Marketing, Marketing Manager, or Field Marketing Specialist. Look a bit […] read more

  • Build Your Content Strategy
    Yvonne Lyons | March 14, 2014

    How to Use Ideas, Messages and Themes to Build Your Content Strategy

    A content marketing plan can be daunting to put together. It is a lot of work, involves hours of research, takes input (at least it should) from various areas of your organization, and requires some deep thinking. Sometimes I have trouble diving into a content marketing plan, and I do lots of them, so it’s no […] read more

  • Your Quick-Start Guide to Content Curation
    Right Source | March 10, 2017

    Your Quick-Start Guide to Content Curation

    Content curation is an important element of content marketing, but getting started can be daunting. Our nuts-and-bolts guide will help you dive in. read more