From the Trenches

Outliers – Gladwell Does it Again

Mike Sweeney | December 29, 2008

I typically don’t like reading anything classified as a “business book”.  Sometimes these books are how-tos, and by page 10 I realize that I can’t possibly implement the “system” that the author is pushing.  Sometimes these books are success stories or autobiographies, and while I like a good story as much as the next guy, I simply get bored reading 400 pages about one person’s life.  Sometimes these books are thought leadership or educational pieces, and while I am certainly in constant pursuit of knowledge, I find that most of these books contain repackaged content from someone or somewhere else.

I received Outliers as a Christmas gift, and picked it up yesterday around 6 PM.  Knocked out 100 pages when I was supposed to be doing a variety of other things on a Sunday night.  I obviously haven’t finished the book yet, but I am excited enough about what I’ve read that I had to write about it.

Gladwell, the author of The Tipping Point and Blink, simply does what he always does – he makes you think about the world in a way that you likely haven’t thought about it.  And he never does it in an “I’m a genius, so I have to write about extremely complex, hard-to-understand subjects” type of way.  He takes simple success stories – Bill Gates and The Beatles for example – and he exposes you to reasons for their success that you likely never would have dreamt up.

I am already feeling like it’s a bit unfair to write about this until I finish the book, so I’ll stop there and come back with a full review later.  In the meantime, if you’re a stats geek who also enjoys stories that dig below the surface, pick it up.  If nothing else, I promise you’ll be entertained.


Related Posts:

  • Yvonne Lyons | July 2, 2013

    Don’t be a Caveman Marketer: Wrong Rock is not Constructive Feedback

    If you’re a marketer who has worked on the “agency” side of the business, you have almost certainly run into clients who think they know what they want, but really don’t know, or don’t know how to tell you what they want. This is a problem I call “wrong rock,” and it can creep up […] read more

  • 10 Things That Don't Take Talent
    Yvonne Lyons | September 22, 2017

    10 Business Skills You Didn’t Learn in College, But Should Have

    Here are 10 business skills that don’t require marketing experience or a degree, but can certainly jump you several rungs up the corporate ladder. read more

  • Anatomy of a Website Content Audit
    Right Source | June 30, 2016

    Anatomy of a Website Content Audit

    For the last several months I have been immersed in a client’s website content. Not just reading it mind you, but taking a deep dive to evaluate what is there today, what should be there in the future, and the overall quality of the copy and content. With more than 600 content-rich pages, this is […] read more