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From the Trenches

Your Marketing Message in 30 Seconds

Mike Sweeney | October 29, 2008

If you’re a B2B marketer, answer the following questions quickly:

  1. What is your company/organization?
  2. What do you help other organizations accomplish? (Here’s a hint – if you’re not helping them either reduce costs or generate revenue, you may be in trouble.)
  3. How do you help those organizations accomplish that goal?
  4. What types of organizations do you help?

You, and all the members of your marketing and sales team, should be able to answer those questions in 30 seconds or less.  If not, there’s a messaging problem.  In my experience, only 1 of every 4 marketing management types can answer these questions without stumbling.

If you don’t know your message, why do you expect prospects to understand your message?

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About Mike Sweeney:

As Right Source’s co-founder and CEO, Mike Sweeney creates, plans, and implements our vision, mission, culture, and strategic direction as well as serving as an advisor to our clients. Mike received a bachelor’s degree in business administration with a major in marketing from the University of Notre Dame and has more than 20 years of experience in B2B marketing strategy, including digital, content, and marketing technology. You can find Mike on Twitter and LinkedIn, or read his other posts.