From the Trenches

Your Marketing Message in 30 Seconds

Mike Sweeney | October 29, 2008

If you’re a B2B marketer, answer the following questions quickly:

  1. What is your company/organization?
  2. What do you help other organizations accomplish? (Here’s a hint – if you’re not helping them either reduce costs or generate revenue, you may be in trouble.)
  3. How do you help those organizations accomplish that goal?
  4. What types of organizations do you help?

You, and all the members of your marketing and sales team, should be able to answer those questions in 30 seconds or less.  If not, there’s a messaging problem.  In my experience, only 1 of every 4 marketing management types can answer these questions without stumbling.

If you don’t know your message, why do you expect prospects to understand your message?

About Mike Sweeney:

As managing partner and chief strategy officer for Right Source, Mike Sweeney is responsible for all content marketing initiatives, including growing the company’s content marketing practice, guiding all client content marketing strategy, and recruiting and growing a team of modern marketers. Mike received a bachelor’s degree in business administration with a major in marketing from the University of Notre Dame. You can find Mike on Twitter and Google+, connect with him on LinkedIn, or read his other posts.

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