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Mike Sweeney | June 6, 2019
Should You Stop Creating Content?
...So, no content effort, and certainly no content marketing effort. Fast forward 10 years. Bob’s company is nowhere to be found. If I had to guess, they began to run out of cash, and someone swooped in and made an acquisition. You know what else has ch... read more
Mike Sweeney | December 4, 20145 Content Marketing Trends to Fuel Your 2015 B2B Marketing Plan
...world, ought to include a heavy dose of content marketing. To help, I’ve assembled the B2B content marketing trends you should be paying special attention to as you build your plan. 1. Content Marketing Plan: Get One, or Get Out of the Game Speaking... read more
Mike Sweeney | July 31, 2020Selecting a Content Marketing Agency? Full-Service Firms Need Not Apply
...served to shine a brighter spotlight on content marketing’s value, which when done right is indisputable. Given that ever growing focus plus a host of other factors, many B2B product, service, and software companies are on the hunt for a content mark... read more
Mike Sweeney | February 25, 2016Are You Engaged in Content-Driven Marketing or Just Content Marketing?
...ion, inbound marketing, and my favorite, content marketing. If forced to attribute the creation of the content marketing category to one entity, I’d select our friends at the Content Marketing Institute. One of the downsides to successfully creating a... read more
Ali Amoroso | May 19, 2023
Healthcare Content Marketing Planning: 10 Proven Steps to Success
...hcare content strategy. According to the Content Marketing Institute, while 73 percent of technology marketers say they have a content strategy, only 40 percent have actually documented it. Of course, creating a solid healthcare content marketing plan... read more
Mike Sweeney | May 7, 2020The Coronavirus Fallacy: Content Marketing Was Already the Answer
...ow much more can we publish?” And inside content marketing circles, we’ve gone from thousands of articles about handling content marketing during coronavirus to bold proclamations of how coronavirus will be responsible for the explosion of post-corona... read more