With a broad range of verticals (nine, to be exact), GoCanvas had aggressive goals to increase free trial sign ups among target audiences. However, as anyone in the SaaS space knows, the market is extremely crowded and highly competitive.
To stand out, GoCanvas needed remarkable content that would engage, educate, and address buyer pain points. But they couldn’t do this with their in-house team. So, they approached Right Source for assistance in developing a large-scale content marketing effort that would drive results.
In this case study, we’ll reveal how Right Source rose to the challenge to produce over a dozen quality eBooks at 2500 words a piece in the first 3 months, in addition to blog posts, interactive quizzes, infographics, case studies and more.
Bonus: We’ll also show you how our strategic content plan influenced the buyer journey, helping drive higher prospect conversions and an increase in trial users converting to paid.
So, what are you waiting for? Download our GoCanvas case study now.
Related Resources
-
Learn how Right Source helped one of the nation's most sought-after network engineering firms develop a…
-
Learn how Right Source helped BuildSteel develop a marketing strategy from the ground up –…
-
Right Source created a strategic marketing plan for Westwicke Partners, the largest investor relations firm…