Are You Engaged in Content-Driven Marketing or Just Content Marketing?

Chief Strategy Officer Mike Sweeney sits down with Mihali Stavlas of “This Week in Marketing” to discuss how to embrace, plan for, evangelize, and measure a content marketing effort. They cover the real difference between content marketing and content-driven marketing, the components of a content-driven marketing plan, how marketing technology fits into the mix, and how a marketing organization can measure the return on content-driven marketing. Listen to the podcast here.