When it comes to aligning marketing and business goals, what actually matters to B2B technology CEOs? In Episode Three of ONNAMP, host and Right Source Chief Marketing Technology Officer Will Davis chats with BookKeeping Express CEO Keith Mueller about metrics that matter to business leaders, the infamous feud between marketing and sales, and whether a truly successful, all-encompassing, marketing generalist exists or is simply a myth.
Listen to Episode Three: Apple Podcasts | Spotify | Stitcher
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