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Resource: Webinar

Build Your Healthcare Technology Content Marketing Plan Right: 5 Areas That Deserve More Attention

Even with the COVID-accelerated shift toward digital marketing, many healthcare technology marketers are still focused on product-centric content and pure sales collateral instead of human-centric content and thought leadership.

But health tech marketing is content-driven marketing — it’s proven that educational content makes B2B buyers more likely to buy.

Ready to shift your strategy and planning toward content marketing?

Find out what’s really working in healthcare technology content marketing and see what areas you may be undervaluing as you build your plan.

In this webinar, you will learn:Yvonne Lyons, VP of ContentMike Sweeney CEO

  • What your plan and planning process should look like
  • How to set reasonable goals and objectives
  • Best practices for benchmarking the market and your competition
  • Tactics to fine-tune your messages, themes, and topics
  • Why you should address all four content distribution channels
  • How to get the most out of your content marketing efforts

Access a recording of the webinar here.