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About The Engagement

With a clear understanding of BuildSteel’s complex goals, Right Source developed a comprehensive marketing strategy, including the launch of the BuildSteel brand, website, and social channels; a technology-driven program for capturing and nurturing leads; and steady content creation.

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“While many agencies can drive awareness, one of the most impactful things Right Source did was create very specific, trackable, and relevant content in our industry. Their holistic approach to design, marketing, content, optimization, and marketing technology helped us to launch BuildSteel.org from nothing to an influential resource for the industry. Sure, we got awareness but also trackable metrics.”

DAN SNYDER, Director Business DevelopmentSteel Market Development Institute

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