Work

BuildSteel

About The Engagement

The Steel Market Development Institute came to Right Source to develop a marketing initiative promoting the use of cold-formed steel (CFS) framing. With the goal of centralizing educational resources for building professionals, Right Source created and launched BuildSteel.org. A comprehensive marketing strategy followed that, including interactive content, eBooks, blog posts, videos, paid media, an email newsletter, strategic email campaigns, and integration with the client’s marketing automation platform, Marketo.

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