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ChenMed
About The Engagement
ChenMed is a privately owned medical, management, and technology company that delivers high-touch and personalized primary care to Medicare-eligible seniors via a value-based care, full-risk capitation model. The company operates nearly 100 senior medical centers in 12 states. ChenMed came to Right Source with the goal of increasing brand awareness in the market and recruiting primary care physicians for existing and new locations. The engagement began with the development of a full strategy and plan, including in-person interviews with physicians, corporate leadership, and recruiting staff. After rewriting the company’s website copy, Right Source began a regular publishing and promotion schedule including blog posts, white papers, infographics, and more to successfully help ChenMed raise visibility in the market and attract the top talent it was seeking.
