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Healthcare Content Marketing

Data-driven strategy and creative execution for B2B healthcare

Specialists in B2B Healthcare Content Marketing

By 2025, 80% of B2B sales interactions will happen in digital channels. Content will be your best salesperson … but will you be ready?

At Right Source, we help B2B healthcare and healthcare technology companies create content to expand awareness and thought leadership, build trust, and drive growth in a constantly changing healthcare digital marketing world.

Strategy and Planning

Our healthcare marketing strategy includes competitive research, messaging and positioning, SEO and website analysis, topic ideation and more. Plans are data-driven, and tactics are immediately actionable and designed to drive results.
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Content Creation

Experienced with the most complex healthcare and healthtech subjects, we marry creativity and SEO research to develop niche content for companies looking to break through the clutter.
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Content Distribution

Great healthcare content accomplishes nothing without the right content distribution strategy. We use research and ongoing performance analytics to connect your content with the right people and deliver measurable results.
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Does your healthtech company have a content marketing plan?

More than 60% of content marketers don’t have a documented plan. Learn how to map one out and exactly what should be included.

Read our eBook,
Build Your Content Marketing Plan: A HealthTech Marketers Guide
and start planning.

Get the eBook

Our Work

Permanente Medicine

Healthcare

Summary:

Learn how Right Source implemented a comprehensive content marketing strategy to elevate the reputation of MAPMG's physicians, foster brand recognition, and grow an audience of engaged users.

Caregility

Healthtech/Telehealth

Summary:

Learn how Right Source helped this young healthtech company gain brand awareness and establish thought leadership at the most critical time in the telehealth industry’s history.

Cognosos

Internet of Medical Things (IoMT)

Summary:

Right Source helped Cognosos break into the healthcare market with its innovative RTLS asset tracking system. Learn how we worked together to grow this new branch of their company.

Elite Biomedical Solutions

Medical Equipment Manufacturing

Summary:

Learn how Right Source helped Elite Biomedical Solutions create and market content that addressed both an audience of biomedical technicians and purchasing execs to grow their company.

What Our Clients Say

“From initial discussions to planning and beyond, Right Source has been committed to understanding the nuances of our company, as well as the very specific needs of our buyers. Their content marketing strategies have helped us become regular publishers of high-quality and relevant content, and we are seeing the powerful impact the work is having on traffic, SEO performance, and brand awareness.”
Kelly McDermott, Senior Vice President of MarketingCaregility

Our Clients

Marketing Trenches Blog

Yvonne Lyons | August 17, 2022
Know Your Audience: Shifting Priorities in Telehealth Content Marketing

After a whirlwind of telehealth uptake and activity during the pandemic, the industry has entered a new era: telehealth 3.0. Characterized by intense competition, a market shift from fragmentation to consolidation, and continued innovation, telehealth 3.0 means changing buyer needs and priorities — and therefore a revised approach from healthcare content marketers. In recent years, […] read more
Yvonne Lyons | August 2, 2022
Health Tech Marketing to Millennials: Revise Your Approach

The healthcare industry is transforming, and so are its decision-makers. By 2025, studies estimate that 44% of the global workforce will be made up of millennials, and 73% of them will be involved in B2B purchase decisions. In many industries including healthcare, they’re already filling senior executive positions, and are influencing major buying decisions. So […] read more
Right Source | July 21, 2022
In the News: Addressing Workforce Struggles

The COVID-19 pandemic spurred a new era of transformation and uncertainty in the healthcare industry, and it doesn’t seem to be slowing anytime soon. Healthcare organizations continue to face new challenges – ranging from ongoing labor shortages to a recent downturn in digital health funding – as we move into the second half of 2022. Now, […] read more

Let's Talk

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We are always looking for elite marketers
to join the Right Source team.

See Career Options

Healthcare Content Marketing

Data-driven strategy and creative execution for B2B healthcare

Strategy and Planning

Content Creation

Content Distribution

Does your healthtech company have a content marketing plan?

Permanente Medicine

Summary:

Caregility

Summary:

Cognosos

Summary:

Elite Biomedical Solutions

Summary:

What Our Clients Say

Know Your Audience: Shifting Priorities in Telehealth Content Marketing

Health Tech Marketing to Millennials: Revise Your Approach

In the News: Addressing Workforce Struggles

Let's Talk

We are always looking for elite marketersto join the Right Source team.

We are always looking for elite marketers
to join the Right Source team.