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Healthcare Digital Marketing

Content-Driven Strategy and Creative Execution for B2B Healthcare

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Specialists in B2B Healthcare Content Marketing

By 2025, 80% of B2B sales interactions will happen in digital channels. Content will be your best salesperson … but will you be ready?

At Right Source, we help B2B healthcare and healthcare technology companies create content to expand awareness and thought leadership, build trust, and drive growth in a constantly changing healthcare digital marketing world.

  • Strategy and Planning

    Our healthcare marketing strategy includes competitive research, messaging and positioning, SEO and website analysis, topic ideation and more. Plans are data-driven, and tactics are immediately actionable and designed to drive results.

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  •  Content Creation

    Experienced with the most complex healthcare and healthtech subjects, we marry creativity and SEO research to develop niche content for companies looking to break through the clutter.

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  • Content Distribution

    Great healthcare content accomplishes nothing without the right content distribution strategy.  We use research and ongoing performance analytics to connect your content with the right people and deliver measurable results.

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Our Work

Permanente Medicine Image

Permanente Medicine

Healthcare

Summary:

Right Source deployed a robust content strategy to enhance MAPMG physicians' reputation, boost brand recognition, and cultivate an engaged audience.

Caregility Image

Caregility

Healthtech/Telehealth

Summary:

Right Source positioned this young healthtech company as a thought leader during a pivotal moment in the telehealth industry's history to grow brand awareness.

Cognosos Image

Cognosos

Internet of Medical Things (IoMT)

Summary:

Right Source propelled Cognosos into the healthcare market by introducing their innovative RTLS asset tracking system and fostering the growth of this new offer.

Elite Biomedical Solutions Image

Elite Biomedical Solutions

Medical Equipment Manufacturing

Summary:

To fuel company growth, Right Source created and marketed audience-specific content for both biomedical technicians and purchasing executives.

What Our Clients Say

  • “From initial discussions to planning and beyond, Right Source has been committed to understanding the nuances of our company, as well as the very specific needs of our buyers. Their content marketing strategies have helped us become regular publishers of high-quality and relevant content, and we are seeing the powerful impact the work is having on traffic, SEO performance, and brand awareness.”

    KELLY MCDERMOTT, SENIOR VICE PRESIDENT OF MARKETINGCaregility
  • “RightSource’s partnership has been a tremendous asset to our healthcare marketing program. The team truly “gets it” and understands the importance of timely and relevant content for the variety of stakeholders on the buying committee.”

    AMBER DEQUIROZ, DIRECTOR OF MARKETINGCognosos, Inc.
  • “Right Source has been instrumental in launching and growing ChenMed’s content marketing efforts and supporting our company in becoming a true thought leader in healthcare. They’ve been a partner to our internal teams, offering strategic guidance and turning our company into a publisher of remarkable content that has grown our brand’s awareness with the physician community and beyond.”

    MARKE DICKINSON, CHIEF MARKETING OFFICERChenMed
  • “By developing and executing a very targeted and integrated content marketing strategy, Right Source was able to drive leads to our sales team and enable them to focus on building relationships. As a result, we not only closed more deals but we also closed deals faster.”

    KEITH MUELLER, CEOBookKeeping Express
  • “While ICR specializes in helping companies tell their story, we have benefited greatly from RSM helping us tell ours. With our team primarily focused on servicing clients, the RSM team has provided the discipline, structure and creative guidance to greatly expand our external communications, resulting in meaningful increases across all marketing metrics, including — most importantly — unsolicited new business inquiries through our website. The team is proactive, very well organized and consistently suggesting new ways to increase our brand awareness and better target prospects and influencers.”

    MICHAEL FOX, CHIEF CLIENT OFFICERICR Inc.
  • “While many agencies can drive awareness, one of the most impactful things Right Source did was create very specific, trackable, and relevant content in our industry. Their holistic approach to design, marketing, content, optimization, and marketing technology helped us to launch BuildSteel.org from nothing to an influential resource for the industry. Sure, we got awareness but also trackable metrics.”

    DAN SNYDER, DIRECTOR OF BUSINESS DEVELOPMENTSteel Market Development Institute
  • “[Right Source] took the time to understand our industry and the specific needs of our business. In particular, their knowledge of B2B marketing and how to execute against a content marketing strategy has been truly impactful.”

    MARK KLAUSNER, MANAGING PARTNERICR Westwicke
  • “A lot of people can build you a site and blog, but few can understand the content strategy, marketing automation, and CRM pieces. Right Source was a perfect fit for what we needed.”

    JUSTIN HOFFMAN, DIRECTOR OF MARKETINGPSA

Our Clients

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Marketing Trenches Blog

  • Pencil on notebook with lightbulb
    Desiree Buitenbos | February 26, 2024

    Why You Need the Right Content Creators for Healthcare Marketing

    Healthcare marketers: For high quality content, you need content strategists immersed in the healthcare industry. Learn the top benefits of this approach. read more

  • Right Source | January 10, 2024

    5 AI Marketing Tools Guaranteed to Make Your Life Easier in 2024

    As the B2B marketing landscape evolves, AI adoption has become a central force propelling businesses toward success. In the past two years, AI adoption rates surged, experiencing a staggering growth of nearly 250%, as reported by HubSpot. This increase signifies a paradigm shift, showcasing the growing recognition of AI’s transformative potential. According to industry insights, […] read more

  • Two men looking at tablet
    Right Source | November 27, 2023

    5 AI Tools for Content Marketers That Aren’t ChatGPT

    AI is changing how many marketers think about content creation. The landscape of AI tools for content creation has exploded in recent years, changing much about how savvy marketers conceptualize efficiency and effort. While AI isn’t putting marketers out of a job any time soon, content marketers must demonstrate an understanding of essential tools to […] read more

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