Build Your Healthcare Technology Content Marketing Plan
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Content strategy, creation, and marketing

THAT DRIVES RESULTS

What We Do

Maximize Your Content

More than 60% of content sits unused, yet most marketers continue to create more.

Using data, we help companies get maximum value out of their content by identifying gaps
and then creating and marketing content that drives actions, conversions, and conversations.

  • Strategy and Planning

    Driven by data from our proprietary platform, we identify top-performing topic clusters as well as gaps to help inform strategy and planning for content creation, repurposing, and marketing.

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  • Content

    Think your subject matter is too complex to outsource? We have created and repurposed content for hundreds of clients with the most complex subjects and in the most niche industries.

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  • Marketing

    Great content means nothing without effective marketing. We use marketing and technology to get the right content to the right people at the right time.

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Need to Build a Content Marketing Plan?

You probably don’t know where to start. You’re not alone. More than 60% of content marketers do not have a documented plan. Learn how to map one out and exactly what should be included.
Read our eBook,
Build Your Content Marketing Plan: A 10-Step Guide today.

Get the eBook

Our Work

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GoCanvas

B2B - SaaS

Summary:

GoCanvas engaged Right Source to plan and execute a large-scale verticalized content marketing effort. See how we engaged multiple audiences and solidified the company’s position as a thought leader.

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Permanente Medicine

Healthcare & Healthcare Technology

Summary:

Learn how Right Source implemented a comprehensive content marketing strategy to elevate the reputation of MAPMG's physicians, foster brand recognition, and grow an audience of engaged users.

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Westwicke Partners

B2B - Services

Summary:

Right Source’s strategy helped raise Westwicke’s visibility with potential clients through website redesign, new blog, webinars, case studies, marketing automation, and more.

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BookKeeping Express

B2B - Services & Software

Summary:

Right Source helped BookKeeping Express increase lead generation and shorten their sales cycle with an integrated marketing strategy that paired consistent content with optimized MarTech.

What Our Clients Say

“By developing and executing a very targeted and integrated content marketing strategy, Right Source was able to drive leads to our sales team and enable them to focus on building relationships. As a result, we not only closed more deals but we also closed deals faster.”

KEITH MUELLER, CEOBookKeeping Express

Our Clients

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Marketing Trenches Blog

  • Marathon Runners
    Mike Sweeney | May 10, 2021

    SEO Success is a Marathon – and Content Marketing is Your Only Distance Runner

    Many companies are obsessed with search engine optimization. And this obsession is justified considering 93% of online experiences begin with a search engine. However, a lot of businesses take a short-term, quick-fix approach to SEO. They focus almost exclusively on technical SEO and on-page SEO, and they roll with a set it and forget it […] read more

  • right source marketing, core messaging
    Right Source | May 1, 2021

    The 5 Key Components of a Core Messaging Document

    Does everyone use the same story to describe what makes your company unique? Create a core messaging document to get everyone on the same page. read more

  • Try and Retry to Achieve Success
    Mike Sweeney | April 26, 2021

    Beware the Limitations of Data-Driven Marketing

    “Follow the science” has become somewhat of a COVID-era catchphrase. And while it’s a well-intentioned sentiment — we should absolutely listen to what science tells us — it’s also limited and simplistic. The phrase is problematic because it reduces the whole scientific method to a three word directive. Worse, it doesn’t actually direct you toward […] read more

We are always looking for elite marketers
to join the Right Source team.

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