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Healthcare Content Marketing

Data-driven strategy and creative execution for B2B healthcare

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Specialists in B2B Healthcare Content Marketing

By 2025, 80% of B2B sales interactions will happen in digital channels. Content will be your best salesperson … but will you be ready?

At Right Source, we help B2B healthcare and healthcare technology companies create content to expand awareness and thought leadership, build trust, and drive growth in a constantly changing healthcare digital marketing world.

  • Strategy and Planning

    Our healthcare marketing strategy includes competitive research, messaging and positioning, SEO and website analysis, topic ideation and more. Plans are data-driven, and tactics are immediately actionable and designed to drive results.

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  •  Content Creation

    Experienced with the most complex healthcare and healthtech subjects, we marry creativity and SEO research to develop niche content for companies looking to break through the clutter.

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  • Content Distribution

    Great healthcare content accomplishes nothing without the right content distribution strategy.  We use research and ongoing performance analytics to connect your content with the right people and deliver measurable results.

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Our Work

Permanente Medicine Image

Permanente Medicine

Healthcare

Summary:

Learn how Right Source implemented a comprehensive content marketing strategy to elevate the reputation of MAPMG's physicians, foster brand recognition, and grow an audience of engaged users.

Caregility Image

Caregility

Healthtech/Telehealth

Summary:

Learn how Right Source helped this young healthtech company gain brand awareness and establish thought leadership at the most critical time in the telehealth industry’s history.

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Cognosos

Internet of Medical Things (IoMT)

Summary:

Right Source helped Cognosos break into the healthcare market with its innovative RTLS asset tracking system. Learn how we worked together to grow this new branch of their company.

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Elite Biomedical Solutions

Medical Equipment Manufacturing

Summary:

Learn how Right Source helped Elite Biomedical Solutions create and market content that addressed both an audience of biomedical technicians and purchasing execs to grow their company.

What Our Clients Say

  • “By developing and executing a very targeted and integrated content marketing strategy, Right Source was able to drive leads to our sales team and enable them to focus on building relationships. As a result, we not only closed more deals but we also closed deals faster.”

    KEITH MUELLER, CEOBookKeeping Express
  • “While ICR specializes in helping companies tell their story, we have benefited greatly from RSM helping us tell ours. With our team primarily focused on servicing clients, the RSM team has provided the discipline, structure and creative guidance to greatly expand our external communications, resulting in meaningful increases across all marketing metrics, including — most importantly — unsolicited new business inquiries through our website. The team is proactive, very well organized and consistently suggesting new ways to increase our brand awareness and better target prospects and influencers.”

    MICHAEL FOX, CHIEF CLIENT OFFICERICR Inc.
  • “From initial discussions to planning and beyond, Right Source has been committed to understanding the nuances of our company, as well as the very specific needs of our buyers. Their content marketing strategies have helped us become regular publishers of high-quality and relevant content, and we are seeing the powerful impact the work is having on traffic, SEO performance, and brand awareness.”

    KELLY MCDERMOTT, SENIOR VICE PRESIDENT OF MARKETINGCaregility
  • “While many agencies can drive awareness, one of the most impactful things Right Source did was create very specific, trackable, and relevant content in our industry. Their holistic approach to design, marketing, content, optimization, and marketing technology helped us to launch BuildSteel.org from nothing to an influential resource for the industry. Sure, we got awareness but also trackable metrics.”

    DAN SNYDER, DIRECTOR OF BUSINESS DEVELOPMENTSteel Market Development Institute
  • “[Right Source] took the time to understand our industry and the specific needs of our business. In particular, their knowledge of B2B marketing and how to execute against a content marketing strategy has been truly impactful.”

    MARK KLAUSNER, MANAGING PARTNERICR Westwicke
  • “A lot of people can build you a site and blog, but few can understand the content strategy, marketing automation, and CRM pieces. Right Source was a perfect fit for what we needed.”

    JUSTIN HOFFMAN, DIRECTOR OF MARKETINGPSA

Our Clients

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Marketing Trenches Blog

  • September Industry News Roundup
    Right Source | September 28, 2022

    In the News: Measured Digital Marketing Amidst a Looming Recession

    As we move further away from the beginning of the COVID-19 pandemic, we’re beginning to understand which trends will define the healthcare industry going forward, including the role of seamless telehealth in a post-pandemic world, the impact of remote work, and more. But there are still many challenges at hand, including supply chain struggles, staff […] read more

  • August Industry News Roundup
    Right Source | August 25, 2022

    In the News: Weathering Economic Uncertainty

    From the recent economic downturn to a heightened battle against increased cybersecurity threats, healthcare organizations have been plagued with various challenges since the beginning of 2022 Simultaneously, the industry is seeing more change now than ever before. The COVID-19 pandemic spurred an era of transformation that doesn’t seem to be slowing anytime soon, and marketing […] read more

  • Telehealth 3.0 Know Your Audience
    Yvonne Lyons | August 17, 2022

    Know Your Audience: Shifting Priorities in Telehealth Content Marketing

    After a whirlwind of telehealth uptake and activity during the pandemic, the industry has entered a new era: telehealth 3.0. Characterized by intense competition, a market shift from fragmentation to consolidation, and continued innovation, telehealth 3.0 means changing buyer needs and priorities — and therefore a revised approach from healthcare content marketers. In recent years, […] read more

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