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Healthcare Digital Marketing

Content-Driven Strategy and Creative Execution for B2B Healthcare

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Specialists in B2B Healthcare Content Marketing

By 2025, 80% of B2B sales interactions will happen in digital channels. Content will be your best salesperson … but will you be ready?

At Right Source, we help B2B healthcare and healthcare technology companies create content to expand awareness and thought leadership, build trust, and drive growth in a constantly changing healthcare digital marketing world.

  • Strategy and Planning

    Our healthcare marketing strategy includes competitive research, messaging and positioning, SEO and website analysis, topic ideation and more. Plans are data-driven, and tactics are immediately actionable and designed to drive results.

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  •  Content Creation

    Experienced with the most complex healthcare and healthtech subjects, we marry creativity and SEO research to develop niche content for companies looking to break through the clutter.

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  • Content Distribution

    Great healthcare content accomplishes nothing without the right content distribution strategy.  We use research and ongoing performance analytics to connect your content with the right people and deliver measurable results.

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Our Work

Permanente Medicine Image

Permanente Medicine



Learn how Right Source implemented a comprehensive content marketing strategy to elevate the reputation of MAPMG's physicians, foster brand recognition, and grow an audience of engaged users.

Caregility Image




Learn how Right Source helped this young healthtech company gain brand awareness and establish thought leadership at the most critical time in the telehealth industry’s history.

Cognosos Image


Internet of Medical Things (IoMT)


Right Source helped Cognosos break into the healthcare market with its innovative RTLS asset tracking system. Learn how we worked together to grow this new branch of their company.

Elite Biomedical Solutions Image

Elite Biomedical Solutions

Medical Equipment Manufacturing


Learn how Right Source helped Elite Biomedical Solutions create and market content that addressed both an audience of biomedical technicians and purchasing execs to grow their company.

What Our Clients Say

  • “From initial discussions to planning and beyond, Right Source has been committed to understanding the nuances of our company, as well as the very specific needs of our buyers. Their content marketing strategies have helped us become regular publishers of high-quality and relevant content, and we are seeing the powerful impact the work is having on traffic, SEO performance, and brand awareness.”

  • “RightSource’s partnership has been a tremendous asset to our healthcare marketing program. The team truly “gets it” and understands the importance of timely and relevant content for the variety of stakeholders on the buying committee.”

  • “Right Source has been instrumental in launching and growing ChenMed’s content marketing efforts and supporting our company in becoming a true thought leader in healthcare. They’ve been a partner to our internal teams, offering strategic guidance and turning our company into a publisher of remarkable content that has grown our brand’s awareness with the physician community and beyond.”

  • “By developing and executing a very targeted and integrated content marketing strategy, Right Source was able to drive leads to our sales team and enable them to focus on building relationships. As a result, we not only closed more deals but we also closed deals faster.”

    KEITH MUELLER, CEOBookKeeping Express
  • “While ICR specializes in helping companies tell their story, we have benefited greatly from RSM helping us tell ours. With our team primarily focused on servicing clients, the RSM team has provided the discipline, structure and creative guidance to greatly expand our external communications, resulting in meaningful increases across all marketing metrics, including — most importantly — unsolicited new business inquiries through our website. The team is proactive, very well organized and consistently suggesting new ways to increase our brand awareness and better target prospects and influencers.”

  • “While many agencies can drive awareness, one of the most impactful things Right Source did was create very specific, trackable, and relevant content in our industry. Their holistic approach to design, marketing, content, optimization, and marketing technology helped us to launch from nothing to an influential resource for the industry. Sure, we got awareness but also trackable metrics.”

  • “[Right Source] took the time to understand our industry and the specific needs of our business. In particular, their knowledge of B2B marketing and how to execute against a content marketing strategy has been truly impactful.”

  • “A lot of people can build you a site and blog, but few can understand the content strategy, marketing automation, and CRM pieces. Right Source was a perfect fit for what we needed.”


Our Clients

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Marketing Trenches Blog

  • Marketing Strategies for Telehealth Companies in an Overcrowded Market
    Yvonne Lyons | May 24, 2023

    Content Marketing for Telehealth: 5 Strategies to Boost Engagement and Growth

    Telehealth companies are on the cutting edge of care delivery innovation — but in a complex, evolving market, they’re up against some unique challenges. First, the good: Telehealth use skyrocketed in the early days of the COVID-19 pandemic, as healthcare organizations raced to accommodate patient needs without in-person visits. In April 2020, telehealth utilization was […] read more

  • 10 Steps to Your Best Healthcare Content Marketing Plan
    Right Source | May 19, 2023

    Healthcare Content Marketing Planning: 10 Proven Steps to Success

    To stand out in today’s crowded marketplace, your organization needs a documented healthcare content strategy. According to the Content Marketing Institute, while 73 percent of technology marketers say they have a content strategy, only 40 percent have actually documented it.  Of course, creating a solid healthcare content marketing plan can be intimidating because it requires […] read more

  • Why Content is Your Best Salesperson graphic image, Are you still focusing on selling vs. buyer enablement?
    Mike Sweeney | March 30, 2023

    Why the Era of Buyer Enablement Means Content is Your Best Salesperson

    As it relates to B2B products and services, the buying process and individual buyer behavior have changed dramatically over the past couple of decades. Handshake deals with your golfing buddy have been replaced by buying committees spanning multiple business functions. Multi-million dollar, buy-it-all-now deals have been replaced by pilot projects and “try before you buy” […] read more

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