The 12 Days of Content: A Holiday Carol for the Content Marketer

December 22, 2016 •

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Around the time I wrote my Halloween post, jingle bells started ringing, lights started sparkling, and carolers began caroling. Holiday season seems to start earlier each year, and I guess that’s good because this is the time of year that everyone wants to squeak content marketing deliverables in before the calendar flips — because of the goal, or the budget, or the need to tick those things that we procrastinated on off the to-do list.

And so, fellow content marketer, here is a carol just for you to celebrate cookie eating, eggnog drinking, and those last-minute deliverables leading up to the holidays.

It’s from the original songwriters at Right Source Marketing (that’s what we mean when we say we are a FULL-SERVICE marketing company). The 12 Days of Content is about challenges and demands met, and the beauty of having a kick-ass marketing team like the one we have here at Right Source. Like you, we are all over-achievers in the content marketing world — right until the last assignment comes across our desks.

Sing it to that familiar tune as you relax around the fire with your friends and family, and out-nerd them all.

On the first day of content, my CCO gave to me, a content-driven marketing strategy.

On the second day of content, my marketing team gave to him, two excellent eBooks and a willingness to always do more.

On the third day of content, my marketing team gave to him, three wicked webinars, two excellent eBooks, and a willingness to always do more.

On the fourth day of content, my marketing team gave to him, four dirty looks, three wicked webinars, two excellent eBooks, and a willingness to always do more.

On the fifth day of content, my marketing team gave to him, FIVE HOT LEADS!
Four dirty looks, three wicked webinars, two excellent eBooks, and a willingness to always do more.

On the sixth day of content, my marketing team gave to him, six bitchin’ blog posts, FIVE HOT LEADS, four dirty looks, three wicked webinars, two excellent eBooks, and a willingness to always do more.

On the seventh day of content, my marketing team gave to him, seven infographics, six bitchin’ blog posts, FIVE HOT LEADS, four dirty looks, three wicked webinars, two excellent eBooks, and a willingness to always do more.

On the eighth day of content, my marketing team gave to him, eight case studies, seven infographics, six bitchin’ blog posts, FIVE HOT LEADS, four dirty looks, three wicked webinars, two excellent eBooks, and a willingness to always do more.

On the ninth day of content, my marketing team gave to him, nine nifty podcasts, eight case studies, seven infographics, six bitchin’ blog posts, FIVE HOT LEADS, four dirty looks, three wicked webinars, two excellent eBooks, and a willingness to always do more.

On the tenth day of content, my marketing team gave to him, 10 fantastic logos, nine nifty podcasts, eight case studies, seven infographics, six bitchin’ blog posts, FIVE HOT LEADS, four dirty looks, three wicked webinars, two excellent eBooks, and a willingness to always do more.

On the eleventh day of content, my marketing team gave to him, 11 lovely taglines, 10 fantastic logos, nine nifty podcasts, eight case studies, seven infographics, six bitchin’ blog posts, FIVE HOT LEADS, four dirty looks, three wicked webinars, two excellent eBooks, and a willingness to always do more.

On the twelfth day of content, my marketing team gave to him, 12 marketers for happy hour, 11 lovely taglines, 10 fantastic logos, nine nifty podcasts, eight case studies, seven infographics, six bitchin’ blog posts, FIVE HOT LEADS, four dirty looks, three wicked webinars, two excellent eBooks, and a willingness to always do more.

I hope your 12 days of content are as productive as ours have been. Best wishes for the holidays from the Right Source team.

 

About the Author

Yvonne Lyons is Right Source’s vice president of content marketing, overseeing content strategy and creation for all of our clients. She ensures that all content produced at Right Source is of the highest quality and is aligned with our clients’ business strategy and goals. Yvonne received a bachelor’s degree from the Johns Hopkins University in writing and literature and has more than 20 years of experience in marketing, branding and communications. You can find Yvonne on Twitter, connect with her on LinkedIn or read her other posts.

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