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Yvonne Lyons | September 8, 2023
4 HealthTech Case Studies to Copy Right Now
Case studies enable your audience to envision the impact of your healthtech solution on their company. Use different, creative formats to drive conversions. read more
- Yvonne Lyons | July 10, 2023
Don’t Let Doctors Create Content: 3 Reasons to Hire a Healthcare Writer
No one would argue that physicians need to publish, but they shouldn’t write marketing content. 3 reasons you should use a healthcare writer. read more
- Yvonne Lyons | May 24, 2023
Content Marketing for Telehealth: 5 Strategies to Boost Engagement and Growth
Telehealth companies are on the cutting edge of care delivery innovation — but in a complex, evolving market, they’re up against some unique challenges. First, the good: Telehealth use skyrocketed in the early days of the COVID-19 pandemic, as healthcare organizations raced to accommodate patient needs without in-person visits. In April 2020, telehealth utilization was […] read more
- Yvonne Lyons | August 17, 2022
Know Your Audience: Shifting Priorities in Telehealth Content Marketing
After a whirlwind of telehealth uptake and activity during the pandemic, the industry has entered a new era: telehealth 3.0. Characterized by intense competition, a market shift from fragmentation to consolidation, and continued innovation, telehealth 3.0 means changing buyer needs and priorities — and therefore a revised approach from healthcare content marketers. In recent years, […] read more
- Yvonne Lyons | August 2, 2022
Health Tech Marketing to Millennials: Revise Your Approach
The healthcare industry is transforming, and so are its decision-makers. By 2025, studies estimate that 44% of the global workforce will be made up of millennials, and 73% of them will be involved in B2B purchase decisions. In many industries including healthcare, they’re already filling senior executive positions, and are influencing major buying decisions. So […] read more
- Yvonne Lyons | May 5, 2022
3 Keys to Powerful Healthcare Content
Top healthcare organizations know that recruiting and retaining patients requires marketing that sets you apart from the competition. Follow these 3 steps to create killer healthcare content. read more
