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  • Yvonne Lyons | August 17, 2022

    Know Your Audience: Shifting Priorities in Telehealth Content Marketing

    After a whirlwind of telehealth uptake and activity during the pandemic, the industry has entered a new era: telehealth 3.0. Characterized by intense competition, a market shift from fragmentation to consolidation, and continued innovation, telehealth 3.0 means changing buyer needs and priorities — and therefore a revised approach from healthcare content marketers. In recent years, […] read more

  • Yvonne Lyons | August 2, 2022

    Health Tech Marketing to Millennials: Revise Your Approach

    The healthcare industry is transforming, and so are its decision-makers. By 2025, studies estimate that 44% of the global workforce will be made up of millennials, and 73% of them will be involved in B2B purchase decisions. In many industries including healthcare, they’re already filling senior executive positions, and are influencing major buying decisions. So […] read more

  • Yvonne Lyons | July 6, 2022

    5 Telehealth Content Marketing Strategies That Work

    Telehealth companies are on the cutting edge of care delivery innovation — but in a complex, evolving market, they’re up against some unique challenges. First, the good: Telehealth use skyrocketed in the early days of the COVID-19 pandemic, as healthcare organizations raced to accommodate patient needs without in-person visits. In April 2020, telehealth utilization was […] read more

  • Yvonne Lyons | May 6, 2022

    4 HealthTech Case Studies to Copy Right Now

    Case studies enable your audience to envision the impact of your healthtech solution on their company. Use different, creative formats to drive conversions. read more

  • Yvonne Lyons | May 5, 2022

    3 Keys to Powerful Healthcare Content

    Top healthcare organizations know that recruiting and retaining patients requires marketing that sets you apart from the competition. Follow these 3 steps to create killer healthcare content. read more

  • Yvonne Lyons | April 25, 2022

    Now’s the Time to Create Your Telehealth Content Marketing Plan

    Drive growth and increase patient satisfaction with a telemedicine content marketing plan. Learn why healthcare marketers should address telehealth now. read more

  • Content Marketing Success on a Large Scale

    Discover how Right Source planned and executed a large-scale, verticalized content marketing effort for app developer GoCanvas to engage multiple audiences and solidifying the company’s position as a thought leader.
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