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Case studies enable your audience to envision the impact of your healthtech solution on their company. Use different, creative formats to drive conversions. read more
No one would argue that physicians need to publish, but they shouldn’t write marketing content. 3 reasons you should use a healthcare writer. read more
Telehealth companies are on the cutting edge of care delivery innovation — but in a complex, evolving market, they’re up against some unique challenges. First, the good: Telehealth use skyrocketed in the early days of the COVID-19 pandemic, as healthcare organizations raced to accommodate patient needs without in-person visits. In April 2020, telehealth utilization was […] read more
After a whirlwind of telehealth uptake and activity during the pandemic, the industry has entered a new era: telehealth 3.0. Characterized by intense competition, a market shift from fragmentation to consolidation, and continued innovation, telehealth 3.0 means changing buyer needs and priorities — and therefore a revised approach from healthcare content marketers. In recent years, […] read more
The healthcare industry is transforming, and so are its decision-makers. By 2025, studies estimate that 44% of the global workforce will be made up of millennials, and 73% of them will be involved in B2B purchase decisions. In many industries including healthcare, they’re already filling senior executive positions, and are influencing major buying decisions. So […] read more
Top healthcare organizations know that recruiting and retaining patients requires marketing that sets you apart from the competition. Follow these 3 steps to create killer healthcare content. read more