5 Do’s and Don’ts for Repurposing Your Content

If you’re not repurposing your content, you’re missing an opportunity to increase your reach, drive more traffic, and extract more value from the content you worked hard to create. Can you extend the life of that killer blog post you wrote years ago that still gets clicks by turning it into an infographic? Or do you have a series of blog posts that could be compiled into a white paper?

Your content has the opportunity to go further when you repurpose it. But what’s the best way to transform your existing content? Here are five do’s and don’ts to follow. (Click the image below to download.)

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The Marketing Trenches blog provides thought leadership from actual marketing practitioners, not from professional thought leaders. Designed to help business leaders make more educated marketing decisions, our insights come directly from our experience in the trenches. You can find more from Right Source on Facebook, X (formerly Twitter), and LinkedIn.