Whether you live in the Baltimore/Washington area like we do, or have only heard about it on the news, everyone knows we’ve been hit here by record snowfalls. I saw yesterday that Baltimore just passed Syracuse NY for first place as the snowiest city in the U.S. this winter.
While technology has allowed me to continue working on just about everything I would in a normal day, some of the down time “snowed in” got me thinking about how people might use some of that down time to address items on the “marketing list” (you know, that list some people never quite get to).
With that mind, I went back through some of our posts to highlight 5 pretty tangible and actionable items you can think about, evaluate and improve right away. And while I tried to avoid the “clip show” format — Didn’t you always hate when sitcoms did those episodes that were just recycled material? – It did seem to work best in this format.
So here you go – 5 Marketing Fixes for a Snowy Week.
1) Fix Your Core Messaging:
We all know how important it is to have a clear and consistent message – But do you have a messaging problem?
2) Diversify Lead Generation:
In an ideal world, you are managing multiple buckets of leads, each bringing a different volume, a different quality, and a different set of metrics. But are you putting all your eggs in one basket?
3) Convert More Visitors to Leads:
Make sure you are getting the most from your online visitors. Tune up your contact forms and landing pages by looking at 5 common problems.
4) Improve Your Search Marketing:
Writing ad copy for pay-per-click ads, particularly for Google AdWords, is an extremely challenging task. Are you getting the most from your paid search campaigns?
5) Update Your Website:
Your company may have all kinds of exciting things going on – new customers, partners, upcoming events, etc. But if from the viewpoint of the random website visitor, you’re not doing much lately it may not be worth taking the next step to get in touch.
Implementing these 5 fixes will help you to upgrade your marketing — And give you a reason to avoid that snow shovel.