From the Trenches

The Overnight Success 20 Years in the Making

Will Davis | January 11, 2011

We’ve heard all about them — the overnight successes, the companies that come out of nowhere, the personalities that appear out of thin air, the success that just happens because – well you know they were lucky.

Guess what – it almost never happens that way.  It’s all the work before that, all the practice, all the pieces leading up to it, and — most importantly all the patience and persistence.  Mike talked about this a bit this fall in Marketing & College Football: Look Elsewhere for Instant Gratification and we see this day in and day out.  Think about it:

  • Starbucks has been in business for 40 years, and most of us had never heard of it until the last couple decades, now they are everywhere.
  • Howard Smith had the initial idea for Federal Express in 1965 and launched the company in 1971.  By 1973 he was so desperate for cash to make payroll that he flew to Vegas, played the blackjack tables, and wired the $27,000 he won back to FedEx. In 2010, FedEx did $34 Billion in sales and currently sits at number 60 on the Fortune 500.
  • Mike Kryzewski (yes Tracy, this one’s for you) went 17-13 his first year at Duke, followed by 10-17 and 11-17 seasons, for a record of 38-47 over three years.  No doubt in today’s climate there would not have been a 4th year at Duke for Coach K – let alone the 30th he is going on now and chasing the all time wins record. (Note: as a Maryland fan, this last bullet pained me immensely).
  • Vince Lombardi led his team to a very pedestrian 8-4 and 7-5 in his first 2 seasons with the Packers  — then rattled off 5 titles in 7 years.
  • Legendary UCLA coach John Wooden went 15 years before winning his first national title – which would get him run out of town these days.  All he did after that was win another 9 in the next 11 years.

So what’s the point?  Real success doesn’t happen overnight.  Instead, it takes preparation, patience and persistence to reach real success.

Or, as coach Wooden famously said:

  • Failing to prepare is preparing to fail.
  • Flexibility is the key to stability.
  • Perform at your best when your best is required. Your best is required each day.

Couldn’t have said it better myself…

Related Posts:

  • Will Davis | January 12, 2012

    Feed Me Seymour – Why Your 2012 Marketing Approach is Hungry for Content

    As I sat down yesterday with a couple members of the Right Source team for our check-in on our 2012 tactical plan, I was reminded how our marketing, like that of many of our clients, is heavily dependent on content.  We use the term content marketing all the time in our industry, yet to many […] read more

  • 5 Interview Questions for Content Marketing Candidates
    Mike Sweeney | June 17, 2016

    Answer These 5 Questions to Ace Your Content Marketing Interview

    A couple weeks back, I was a guest on the This Week in Marketing radio show, hosted by Mihali Stavlas. Over the course of an hour, we covered many important aspects of content-driven marketing — its origins, the importance of planning, the intersection of marketing and technology, and ROI measurement. One of Mihali’s questions for […] read more

  • Right Source | January 3, 2011

    Guest Post: Practical 2011 Marketing Predictions

    The following is a guest post from Jeremy Victor, CEO and Founder of Make Good Media and Editor In Chief of Predictions are always difficult. Most of the time our mind drifts toward the impractical and  tries to find the next Facebook, Twitter, or Apple innovation. But as most of you know finding these […] read more