Why Companies Choose to Rightsource Their Marketing

March 23, 2010 •

Why Right Source

As many of you know, the Marketing Trenches blog is run by the leadership of Right Source Marketing.  We often get asked “What is Right Source?” and “What does it mean to rightsource my marketing?”

Mike wrote a blog post this summer titled Rightsourcing Your Marketing: Why It Makes Sense Now More Than Ever, which is a great read and outlines well what rightsourcing is and isn’t.

Recently, we also put together a video on the topic, including what makes rightsourcing different, why Right Source Marketing is unique, and why clients choose to rightsource.

We talk a lot about content marketing on this blog, and video can be great content.  Take a look below and let us know what you think.

About the Author

As Right Source’s chief marketing technology officer, Will Davis oversees the intersection of marketing strategy, consulting, execution and technology for our clients. He focuses first on business objectives and then on helping clients leverage marketing and technology to deliver against those objectives. A recognized leader in content marketing, Will has a bachelor’s degree from the University of Maryland, College Park in government and politics and broad experience developing marketing strategies that help organizations reach milestones and grow. You can find Will on Twitter and Google+, connect with him on LinkedIn, or read his other posts.

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