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Yvonne Lyons
wwsupport
Right Source
Mike Sweeney
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Mike Sweeney | June 10, 2009

Five Ways Professional Services Firms Can Use Twitter

In working with a lot of mid-sized professional services firms, we often hear the following statement from the Marketing Director or Partner in charge of marketing: No one in our office, including myself, understands Twitter. Can a professional services firm like ours use Twitter effectively, and what are the benefits? First of all, the answer […] read more

Right Source | June 4, 2009

Why Do So Many Companies Struggle to Track ROI and Qualify Leads?

While the headline of this recent B to B Magazine article didn’t surprise me, the candidness behind the underlying metrics did: Study: Small companies can’t track campaign ROI, fail to qualify leads While I won’t reprint the full article, here two key pieces struck me: Nearly 63% of small-business marketers say they can’t track the […] read more

Mike Sweeney | June 1, 2009

Startup Marketing Requires Constant Expertise

Startup marketing requires constant expertise. Learn where most startups fail with regards to marketing, and what your startup can do to succeed. read more

Mike Sweeney | May 17, 2009

Social Media Properties – Is Overcrowding the Downfall?

This post really isn’t meant as a commentary on the past, present and future value of social media properties, although the title may indicate that. If anything, what I am trying to do may even be a bit selfish – I’d like to explain my use of social media properties and figure out if other […] read more

Right Source | May 7, 2009

If Your Company is Taking on Goliath, Are You Resourceful Like David?

I just finished reading Malcolm Gladwell’s latest piece in The New Yorker, How David Beats Goliath: When Underdogs Break the Rules. To no surprise he has once again hit the nail on the head. Through both research data and elegant examples as varied to include the eponymous Biblical tale, 12 year old girls basketball, World […] read more

Right Source | April 30, 2009

Transparency and Experts

There’s never been an easier time to be an expert. Just about any piece of information you could ever want is available through an Internet connection, a browser and just a few clicks. You can quickly set up a blog, a small website, and a LinkedIn profile and you too can look like an expert. […] read more

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