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Having fun with your brand is good for business. A list of 5 awesome goofy brands. read more
Reviews the 5 essential questions involved in any marketing audit, marketing evaluation or marketing assessment. read more
Have fun with your brand, and your brand will benefit. Why being goofy is a good business move. After all, it worked for Albus Dumbledore (and Old Spice). read more
Develop your marketing message with a focus on value proposition and key benefits before going to market with marketing tactics. read more
Using social media in the job search: best practices and new ideas. read more
Customer acquisition is a critical piece of your marketing puzzle, but only if you actually spend time and money to keep those customers. read more