How much do you know about the people who are most likely to buy your product?
In other words, are you keeping track of your buyer personas? Who are they? What are their pain points? And how are they searching for solutions like yours?
Buyer personas are semi-fictional representations of your ideal customers, based on your sales data and supporting research. When you have buyer personas, you can focus your content marketing efforts on catering to qualified prospects, and aligning your work between marketing, sales, and service. But how can you get started?