How much do you know about the healthcare decision-makers you need to reach, educate, and convince to buy?
As the health tech market quickly evolves are you keeping track of their changing perspectives, needs, and expectations? Who are they? What are their pain points? And how are they searching for solutions like yours?
Buyer personas are semi-fictional representations of your ideal health tech customers, based on your sales data and supporting research. They enable you to focus your content marketing efforts on qualified prospects. Ultimately, they underpin your entire strategy. But how can you get started?