After performing an in-depth audit to identify ICR’s needs and opportunities, Right Source developed a strategy and plan that encompassed content marketing, social media, search engine optimization, and overall promotion.
The results? Well, they speak for themselves:
- Increased traffic from organic search by 196%
- Increased traffic from social media by 2,800%
- Increased average new pageviews per post by 475%
- Increased social media followers by 87%
- Increased average social engagement by 68%
- Increased attendees to annual virtual conference by 434% YOY
- Increased website leads by 88%
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