Has technology made marketing activities easier? Faster? Measurable? More possible? Using MarTech to increase relevancy requires more than fancy tools – it takes blood, sweat, and tears to maximize your tech stack. In Episode Eight, Will Davis chats with Ellucian Sr. Director, Marketing and Web Operations Dave Toliver about how B2B marketers must get real and consider all the steps between big ideas and execution in their quest to get to market.