Blog

From the Trenches

Back to the Basics: Don’t Sleep on The Blogging

Will Davis | December 3, 2009

We talk a lot about social media on Marketing Trenches.  And for good reason – Social media seems to be at least one item on the agenda for about 90% of the meetings we have these days.  Everyone wants to run 100 miles an hour to do something on Facebook, LinkedIn and Twitter.  I wrote about this previously in Want to Succeed In Social Media? It Sure Helps to Have a Strategy.

A big part of any strategic plan is revisiting that plan —  Making sure you are doing all the things you should, adjusting the pieces that aren’t working and continuing to optimize the pieces that are.  Sometimes though, we get so excited for the newest, shiniest, brightest, sparkliest things that we neglect the basics.  Herndon Hasty’s recent article in Search Engine Watch, That’s so 2004: Everything Old Is New Again, reinforces this – both from  a Social Media and Search Engine Optimization perspective.  I encourage you to read the whole article, but here’s one quick excerpt:

Blogging: The Oldest Social Media

In the midst of the discussions about Twitter strategies and how to build a Facebook fan page, the huge value that a company-driven blog offers has gotten lost in the shuffle. Maybe it’s because it’s easier to think about reaching out to potential customers in 140-character snippets, maybe it’s because these sites have already built the platform for us rather than having to create one ourselves, but keeping a blog for your company still brings value to your site and your brand that these newer social outlets can’t.

Combine a drive by the engines for fresh content with SEO value that newer social media can’t touch. It’s an invaluable channel that’s frequently overlooked and neglected — in many cases because it’s not the word on everyone’s lips at the moment. Remember, if you have enough news and content to Twitter about, you have enough to blog about.

I couldn’t agree more.  We like to view a blog as the hub for your social media efforts.  It serves as the platform that feeds the rest of those efforts, and it has undeniable SEO value.

Don’t get me wrong, it’s incredibly important to have a social media strategy that encompasses all the places you should be — just don’t neglect our old friend the blog.

 

Related Posts:

  • Will Davis | July 6, 2011

    Marketers, First Do No Harm

    Just as a doctor must follow the Hippocratic Oath, strategic marketing consultants like us must First Do No Harm. All too often we see the unfortunate results of a new, well-intentioned VP of Marketing or CMO coming in bursting with energy and anxious to make an impact try to do everything – and doing more […] read more

  • Alecia Farley | January 26, 2012

    How the Ravens WOWed with Digital Marketing

    I’m a huge Ravens fan and I like all things Ravens.  Of course I have season tickets, and I also wear purple on Fridays, have Ravens license plates, listen to talk radio about the Ravens to and from work, have Ravens collars for my dogs, bought a string of purple lights for the porch for […] read more

  • Will Davis | January 12, 2012

    Feed Me Seymour – Why Your 2012 Marketing Approach is Hungry for Content

    As I sat down yesterday with a couple members of the Right Source team for our check-in on our 2012 tactical plan, I was reminded how our marketing, like that of many of our clients, is heavily dependent on content.  We use the term content marketing all the time in our industry, yet to many […] read more