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From the Trenches

My 5 Can’t Miss Sessions at Content Marketing World

Right Source | August 31, 2011

Next week, the Right Source Marketing team will be joining content marketers from around the globe for Content Marketing World.  Mike Sweeney, Will Davis and I are excited to finally meet some of the content marketers we blog about and tweet with, and to hear content marketing stories from such powerhouses as Dell and IBM.

I’m looking forward to Joe Pulizzi’s highlights, and I could tick off good reasons to attend every single session at the event—my kingdom for a clone (or three). Yet I’ve managed to narrow this list down to the sessions that are truly getting me pumped up about the conference.

1. Keynote from Sally Hogshead:

Yes, I’m excited for David Meerman Scott, but I’m even more excited for Sally Hogshead.  If her keynote is anything like her TEDxAtlanta talk, Sally will be able to do something incredible: actually wake me up at 9am. Not to mention, Sally and I share an alma mater: Duke. Think I should go to her talk dressed like a Cameron Crazie?

2. Rise of the SuperFans:

Josh Richman, VP of Marketing for WGN America and Keith Blanchard, the Creative Director for Story Worldwide will be teaming up to talk about growing TV audiences by engaging online audiences. While I’m more likely to curl up with a good book than plop down in front of the TV, I’m fascinated by the interplay of traditional and new media. Through my work with a client in the sports TV production industry, I’ve learned that the opportunities for audience growth through interactive marketing are huge, and I’m looking forward to learning more. If TV producers do it right, new media will transform the nature of entertainment in what I hope will be a good way, and not a NSFW YouTube comments way.

3. Building a Business on the Back of Content:

I’m excited to hear all three of the speakers for the second day’s 8:30 am (ouch) keynote, but I’m particularly looking forward to hearing panelist Brian Clark, who founded Copyblogger. I look to Brian for trusted insights, how-tos, and education on marketing and writing, and am super psyched to hear him in person. Panelist Michael Stelzner, the founder of Social Media Examiner and moderator Aaron Kahlow, Founder of the Online Marketing Institute, are also great sources of marketing knowledge and new viewpoints.

4. Content Marketing Metrics:

Four content marketing experts match heads during this session on measuring results and justifying content marketing spending. This is a hot topic for every marketer, and no one solution works for every situation. I’m particularly looking forward to hearing Jay Baer, whose Convince and Convert blog is a favorite.

5. Comedy with Kevin Smith:

When I first heard that Kevin Smith of Jay and Silent Bob fame was going to speak at Content Marketing World, I was a little confused. Sure, we all believecontent marketing is great for business, but that’s not quite Dogma. Yet especially for business to consumer brands, the lines between entertainment and content marketing grow slimmer by the minute, and films and comedy are also content. In both Smith’s performance and his closing keynote, I’m hoping to learn some storytelling tips I can apply for both B2C and B2B brands. And, of course, get some laughs.

Those are just five of the reasons why I’m looking forward to the great week ahead. Please contact us if you’ll be there and want to meet up with the Right Source Marketing team, and if you can’t be there, follow the hashtag #cmworld or the folks on our Content Marketing World Twitter list.

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About Right Source:

The Marketing Trenches blog provides thought leadership from actual marketing practitioners, not from professional thought leaders. Designed to help business leaders make more educated marketing decisions, our insights come directly from our experience in the trenches. You can find more from Right Source on Facebook, X (formerly Twitter), and LinkedIn.