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From the Trenches

In the News: Consumer Experience in Healthcare

Right Source | June 24, 2022
June Industry News Roundup

What does the future of healthcare look like? It’s a question that’s tossed around a lot – and for good reason as no one can quite predict what’s next after the disruption of the past two years. 

What we do know is that the healthcare industry continues to be flooded with innovative market entrants, and the ones that are set to rise to the top will emphasize convenience, seamless integration, and be personalized to meet patient needs. According to Modern Healthcare, today’s consumers expect health plans and health systems to deliver the same kind of convenience as companies in the retail and banking sectors, and there are myriad clinical and operational benefits to creating these consumer-first experiences. 

In this month’s healthcare news recap, we can take a closer look at what the healthcare consumer experience looks like and why it’s critical for Chief Marketing Officers to consider end-to-end touchpoints. Plus, we’ll unpack the top three digital healthcare trends to keep a close eye on for the rest of the year, recommend a great podcast, and showcase insights from HIMSS Europe 2022. 

The Chief Marketing Officer’s role in transforming healthcare consumer experience

Modern Healthcare

To flourish in the competitive healthcare industry, organizations must prioritize consumer experience. In this virtual roundtable hosted by Modern Healthcare, experts discuss making CX a business imperative, improving experiences through cultural changes, measuring experience across the care continuum, and more.

Three disruptive digital healthcare trends to watch for the rest of 2022

Medical Economics 

The healthcare industry has been dramatically altered since the start of the pandemic in 2020, and many are wondering what the greatest priorities will be moving forward. In this post, Medical Economics examines three trends to watch this year that may influence healthcare organizations’ use of digital solutions.  

Healthcare Strategies Podcast

Xtelligent Healthcare Media

A podcast for healthcare professionals – Healthcare Strategies features guests from leading provider, payer, government, and other organizations and showcases real-word use cases that are leading to solutions for today’s and tomorrow’s top healthcare challenges.

30 Healthcare IT Influencers Worth a Follow in 2022

HealthTech Magazine 

Looking to add more healthtech-centered content to your daily social feed? HealthTech Magazine features 30 influencers worth following – ranging from professors to digital health officers – that share expert insights via blogs, podcasts, tweets, and more. 

HIMSS22 Europe: ‘We need to co-create and work together with patients’

Healthcare IT News

HIMSS22 Europe just ended. Check out these highlights from an expert panel surrounding the drop in digital tool implementation in healthcare since 2018, what it means to regain public trust, and how to involve patients throughout the digital transformation process.

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About Right Source:

The Marketing Trenches blog provides thought leadership from actual marketing practitioners, not from professional thought leaders. Designed to help business leaders make more educated marketing decisions, our insights come directly from our experience in the trenches. You can find more from Right Source on Facebook, X (formerly Twitter), and LinkedIn.