As the B2B marketing landscape evolves, AI adoption has become a central force propelling businesses toward success. In the past two years, AI adoption rates surged, experiencing a staggering growth of nearly 250%, as reported by HubSpot. This increase signifies a paradigm shift, showcasing the growing recognition of AI’s transformative potential.
According to industry insights, 57% of B2B marketers are harnessing the power of AI chatbots for diverse tasks, ranging from better understanding their audience to lead generation and prospect education. The strategic integration of AI into these critical aspects of marketing underscores its role in shaping more targeted, efficient, and personalized campaigns.
Looking ahead to 2024, it’s clear that innovative AI marketing opportunities have never been greater for savvy marketers. However, the AI playing field is becoming increasingly crowded — how do you discern the value of one AI tool over another?
To help, we’ve rounded up five of our favorite tools to support your goals of marketing smarter in the year to come.
1. Tendr.ai: Social media sales enablement
Tendr.ai allows marketers to find leads, monitor prospects, and uncover AI-powered insights into prospects on social media. Not only does Tendr.ai enable marketers to build prospect lists and grow their funnel of marketing-qualified leads, but you can also engage those leads with A/B testing on social media for multiple personas.
| Use case | Integrations | Cost |
| Lead generation and engagement on social media | Zapier | $39 per month |
Why we like Tendr.ai: Marketers often discount social media as just top-of-funnel content meant to cast the widest net possible without a relationship to individual prospects. Tendr.ai supports marketing and sales alignment by turning your social media engagement into prospecting for engaged accounts with deep data. Make the most of your social media marketing efforts by fine-tuning content and engagement strategies to support the actual humans behind likes and shares.
2. Intellimize: Website optimization and personalization
Intellimize allows marketers to personalize their website and landing pages for prospects depending on their needs and pain points.
| Use case | Integrations | Cost |
| Website optimization, A/B testing, and personalization | Salesforce, 6sense, Demandbase, Segment, Mixpanel, Marketo, Google Analytics, Clearbit, RollWorks, Shopify | $416 per month |
Why we like Intellimize:
Intellimize allows marketers to convert leads more efficiently with AI-driven optimization, A/B testing, and rules-based personalization. Deep integrations with your existing tech stack– including Salesforce, 6sense, Demandbase, Segment, Mixpanel, Marketo, Google Analytics, Clearbit, RollWorks, and Shopify–mean marketers can see value quickly.
3. Seventh Sense: Optimized email delivery
Seventh Sense allows marketers to break through the noise to garner prospects’ attention in crowded inboxes. Integrating directly with Hubspot and Marketo for email delivery, Seventh Sense’s AI helps marketers engage prospects with personalized email sends to increase deliverability, engagement, and conversions.
| Use case | Integrations | Cost |
| Optimize email time based on prior email engagement behavior | Hubspot, Marketo | $64 per month |
Sample client engagement report from Seventh Sense
Why we like Seventh Sense: Meeting a prospect at the perfect time is vital to successful email marketing. Seventh Sense allows marketers to stop wasting time pouring over email delivery reports just to make aggregate choices. By tailoring delivery times for each person in your database, you’ll get more engagement and better results.
4. 10web:
10web offers an AI website creation and optimization tool for marketers without blowing your techstack budget. 10web utilizes AI to allow marketers to create web content from scratch, replicate existing website content, and optimize SEO functionality
| Use case | Integrations | Cost |
| Website and landing page builder with content, images, and SEO | WordPress, WooCommerce, Mailchimp, G Drive, Stripe, Dropbox | $10 per month *seven-day free trial |
Why we like 10web:
10web offers marketers an affordable solution to leverage AI in website optimization efforts. 10webs AI interface allows marketers to optimize web design and save valuable time optimizing SEO, site speed, and hosting concerns. Need to stand up a conference website or optimize a new product page? 10web has you covered in no time flat.
Drift:
Drift helps marketers employ conversational marketing via in-site chat and more. Drift leverages patented AI to power a “human-centric buyer engagement platform” that automatically listens, understands, and learns from your buyers to deliver personalized experiences.
| Use case | Integrations | Cost |
| Personalize conversations and qualify leads automatically | Salesforce, Marketo, Hubspot, Pardot, Salesloft, 6sense, Clearbit, Outreach, Demandbase | $2,500 per month |
Why we like Drift:
Drift offers marketers an all-in-one AI tool for content personalization and prospect engagement. With drift, marketers can generate high-quality leads, power effective ABM campaigns, personalize web experiences, and improve marketing efficiency.
Final thoughts
As we navigate the digital landscape, AI becomes the maestro of marketing, orchestrating success in 2024. Marketers, now conductors of data-driven symphonies, must carefully curate their tech stack to compose unparalleled campaigns that drive results in a crowded market.
There’s no doubt that continued AI growth and adoption will make for another exciting year to come.
Ready to go even deeper into AI marketing tools? Check out our AI Tools for Content Creation resource to identify the right tools to supercharge your marketing tech stack.
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