ChenMed’s transformative approach to senior-focused primary care was growing increasingly popular among patient populations, but the company was struggling to staff its new locations with primary care physicians due to a nationwide physician shortage and a lack of brand awareness.
With no experience producing educational or thought leadership content to attract qualified physicians, ChenMed turned to Right Source, recognizing their expertise in creating and distributing healthcare-specific content.
After performing an in-depth audit to identify the company’s needs and opportunities, Right Source put a plan and strategy into action to help ChenMed become a regular publisher of high-quality thought leadership content designed to drive engagement and results among their target audiences.
Some of the highlights from this partnership include:
- ChenMed gaining more than 3,600 new keywords since partnering with Right Source
- New visitors to the ChenMed website increased by 160%
Get our case study now to see how Right Source approached content marketing for ChenMed, including overcoming numerous challenges, to improve their overall brand awareness and meet their ambitious recruiting goals head-on.