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In email marketing, style and level of personalization can make a big difference in reader action. 5 types of emails and tips for making them personal. read more
Your brainstorming session can be undermined by three psychological principles. Learn how to avoid them and lead a truly successful brainstorm. read more
Strategy before execution is critical. But strategy can’t move forward without a great execution team. Four qualities you need in execution team members. read more
Strategic thinking is often more nature than nurture — but with a few shifts in mindset and a lot of hard work, you can become a more strategic thinker. read more
Marketing automation can be a significant investment, so here’s how you to prove its worth and get buy-in from those writing the check for it. read more
Are you getting a return on your marketing automation investment? Find out with this quick inspection checklist. read more