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Yvonne Lyons
Right Source
Mike Sweeney
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Checklist

The Buyer Persona Worksheet: Dive Deeper to Understand Your Prospects

How much do you know about the people who are most likely to buy your product? In other words, are you keeping track of your buyer personas? Who are they? What are their pain points? And how are they searching for solutions like yours? Buyer personas are semi-fictional representations of your ideal customers, based on […] read more

Yvonne Lyons | November 14, 2021

From Content Shock to Content Power: 7 Checkpoints

Make your content work for you. 7 tips for creating and marketing powerful content. read more

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Mike Sweeney | October 20, 2021

It’s a Matter of Trust: Healthcare Content Marketing During Coronavirus

Healthcare content marketers are in uncharted territory. How to communicate effectively and sensitively with your audience and still build trust. read more

eBook

5 Steps to a Bulletproof Buyer’s Guide for Your Healthtech Company

Your healthcare technology company can (and will, if you’re smart) take advantage of the current industry explosion by expanding your reach into eager markets. But in such a competitive space, you need to find a novel way to stand out. A rock-solid buyer’s guide will do the trick. In this eBook, you’ll learn: What defines […] read more

Yvonne Lyons | October 12, 2021

Repurposing Content: Expert Tips to Get the Most Out of Your Blog Posts

You’ve probably heard of the “Marketing Rule of 7” that says that an audience needs to hear a message seven times before they will convert. It’s a really old rule (some say from the 1930s) that might be based on Jello versus data, but overall we know the essence of it is true. Do you […] read more

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Case Study

ICR Inc.

As a strategic communications and advisory firm, ICR specializes in helping companies tell their stories — but Right Source was called in to help ICR tell theirs. read more

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