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A new Google algorithm change goes into effect on April 21 that uses mobile-friendliness to rank your website. What should you do? read more
We’ve all seen those deceptive headlines designed to drive clicks at any cost. Here’s why marketers should never resort to clickbait. read more
Too many companies buy marketing automation and then don’t use it. Thinking about taking the plunge? Don’t do it until you can answer these 5 questions. read more
Many companies have internal style guides, but few have true content guidelines. What’s the difference, and why do you need both? read more
Whether you’re looking for a marketing partner or seeking a job with a marketing agency, you need to understand the three types of marketing firms. read more
Some conversation hearts seem tailor made for the content marketer. Find out which ones will spice up your content marketing romance. read more