Find the holes in your marketing effort and learn how to fix them.Get Your Digital Marketing Roadmap
Here’s a common scenario. You’ve created a reasonably successful company, perhaps somewhere in the $10 – $50 million annual revenue range. You’ve arrived here without much formal marketing. On the advice of your marketing leadership and CEO peers, you decide to dip your toes in the content marketing water. You assume that after 3-6 months […] read more
How much do you know about the people who are most likely to buy your product? In other words, are you keeping track of your buyer personas? Who are they? What are their pain points? And how are they searching for solutions like yours? Buyer personas are semi-fictional representations of your ideal customers, based on […] read more
Make your content work for you. 7 tips for creating and marketing powerful content. read more
Healthcare content marketers are in uncharted territory. How to communicate effectively and sensitively with your audience and still build trust. read more
Your healthcare technology company can (and will, if you’re smart) take advantage of the current industry explosion by expanding your reach into eager markets. But in such a competitive space, you need to find a novel way to stand out. A rock-solid buyer’s guide will do the trick. In this eBook, you’ll learn: What defines […] read more
You’ve probably heard of the “Marketing Rule of 7” that says that an audience needs to hear a message seven times before they will convert. It’s a really old rule (some say from the 1930s) that might be based on Jello versus data, but overall we know the essence of it is true. Do you […] read more