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Why Batman is the Best Halloween Costume

Yvonne Lyons | October 30, 2014

Why Batman is the Best Halloween Costume for a Content Marketer

Dressing up for Halloween, content marketer? Find out why Batman is the best costume choice for the content marketing superhero. read more

Yvonne Lyons | October 17, 2014

Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

Are your bad habits as a client ruining your agency relationship? Find out what you’re doing wrong, how it’s affecting your bottom line, and how to fix it. read more

Yvonne Lyons | October 2, 2014

Print is Dead? Think Again, Content Marketers

Think print is dead? Read why it is alive and well, and might be a viable, non-traditional option for your marketing mix. read more

Are You a Slave to Your Editorial Calendar

Yvonne Lyons | September 18, 2014

Are You a Slave to Your Editorial Calendar?

Revisiting your content marketing plan and keeping your editorial calendar fluid are the keys to content success— here’s why. read more

Who Should Make Up the Content Creation Team

Yvonne Lyons | September 4, 2014

Who Should Make Up the Content Creation Team?

You are ready to assemble a team for content creation to move your content marketing effort forward. Find out what roles to hire and what to look out for. read more

Transformers Can Save the Day — and Your Content Marketing

Yvonne Lyons | June 11, 2014

Transformers Can Save the Day — and Your Content Marketing

Finding a great content marketing manager to help make your department a success is not easy. You might need something like a Transformer. Find out why. read more

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