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Most marketers know the importance of content marketing, but proving its value is tricky. Learn how to prove the value of your content marketing strategy. read more
Learn why some B2B content marketing plans have thrived during the days of COVID-19. read more
B2B content marketers should still be creating valuable content during this crisis. But how do you do that without seeming insensitive? 6 tips here. read more
Patient stories are a crucial tool for physicians in recruiting new patients. Make your testimonials stand out from the crowd with these ideas and examples. read more
Standing out requires new skills, tools, and a whole new team of marketers. Learn how to boost your ROI with outsourced marketing, an in-house team or both. read more
Make content marketing effective for your company. Document your content marketing plan with our 10-step guide, including tips for goal setting, budgeting, research, tactics, and more. read more